Dans une tournure surprenante, TikTok perd l'accès à la musique de certains des plus grands noms de l'industrie comme Drake, The Weeknd, Taylor Swift, et bien d'autres, suite à l'expiration d'un accord avec Universal Music Group.
Les tentatives de renouvellement du contrat ont échoué, principalement à cause de désaccords sur les compensations financières et les protections contre l'intelligence artificielle.
Universal reproche à TikTok de sous-évaluer la musique et d'utiliser des tactiques d'intimidation, tandis que TikTok accuse Universal de cupidité, mettant en péril les intérêts des artistes et auteurs-compositeurs.
La décision d'Universal d'arrêter l'utilisation de ses morceaux sur TikTok risque d’affecter certains créateurs de contenus, notamment les edits qui s'appuient sur des titres d'artistes populaires de la maison de disque pour créer leurs contenus.
Sources : BBC, CNN
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00:00 You probably noticed that a part of the music on TikTok has disappeared, but why?
00:03 Drake, Rihanna, Kanye West, The Weeknd, Billie Eilish, Eminem and many others' music
00:07 are now banned from the platform after the expiration of a license agreement between TikTok and Universal Music Group.
00:12 Both parties were unable to conclude a new contract.
00:14 The music multinational published a letter before the expiration in which they elaborated more on the reasons why the agreement could not be reached.
00:20 According to them, a low compensation rate for their artists and a lack of protection against artificial intelligence are at the origin of this disagreement.
00:27 Universal accuses TikTok of not paying the right value of the music and of trying to intimidate the label to accept a lower value agreement than the previous one,
00:34 which does not reflect the right value of the market or the exponential growth of TikTok.
00:38 In response, TikTok criticized Universal for having privileged its cupidity to the detriment of the interests of its artists and songwriters,
00:44 and claims to have reached a record by privileging artists over all other labels and publishers.
00:48 Universal's decision to stop using these songs on TikTok is likely to significantly affect some content creators,
00:53 we are thinking in particular of the Edith who rely on popular artist titles from the record company to create their content.
00:58 And you, do you think this change will affect the application? Share your thoughts in the comments.
