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“The Marvels” debuts as franchise’s worst opening weekend at the box office
Fortune
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11/14/2023
The superhero factory hit a new low with the weekend launch of “The Marvels,” which opened with just $47 million, according to studio estimates Sunday.
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00:00
The Marvels movie hit a new low for the superhero industry at the box office.
00:03
The Marvels is a sequel to Captain Marvel and opened with just $47 million.
00:08
That is more than $100 million less than what Captain Marvel opened with in 2019.
00:13
The actress strike didn't help since the cast of the film weren't permitted to promote
00:16
their new movie until SAG-AFTRA and the studios reached an agreement.
00:20
But some analysts say this could be a sign of new superhero fatigue setting in for audiences.
00:25
And Disney CEO Bob Iger has spoken out about possible oversaturation for Marvel.
00:30
One movie consultant said, "Over the last three and a half years, the growth of the
00:33
genre has stopped."
00:34
But Marvel has had some recent hits like Guardians of the Galaxy Vol. 3 that launched this summer
00:38
with $118 million.
00:41
And it ended up breaking in $845.6 million worldwide.
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