DP Gachagua signs coffee deal with Java Coffee Company

The Star Kenya

Deputy President Rigathi Gachagua signed a deal with The Java Coffee Company in Rotselaar, Belgium, to source coffee directly from our small-holder farmer.

Transcript

00:00 [ Background noise ]

00:12 >> Thank you very much.

00:13 [ Applause ]

00:13 >> And the part.

00:14 >> Thank you so much.

00:14 >> Thank you very much.

00:15 >> Thank you.

00:15 >> I want to say that we are not saying we do away with the middlemen.

00:25 We are saying we have a complementary approach to marketing.

00:31 Those who want to buy directly, those who want to buy from the middlemen, they continue.

00:36 We have a very credible organization, the Kenya Plantas Cooperative Union, KPCU.

00:44 It is an organization that has been there for many years.

00:49 It has very good capacity for milling, for storage, and for grading.

00:56 And all arrangements made with that particular organization will be honored to the letter.

01:01 And the government of the Republic of Kenya can vouch for their credibility.

01:05 So that is the organization that will seek to connect with you.

01:09 You compare with what is being offered by other people and see what is the best deal

01:14 that you can get, but I have no doubt in my mind that the one that is directly

01:20 from the farmer will not only give you the best quality, but it will also give you the best price.

01:27 Because that particular body is not profit making.

01:30 It doesn't load any profit.

01:32 It's just processing for the farmer, for onward processing without loading any profit.

01:37 And therefore, their pricing will be slightly better than the people who are loading.

01:42 Again, I am very happy about the minimum prices.

01:48 The guaranteed minimum return is really the motivating factor for any farmer.

01:53 Because a farmer assured of a certain price goes to the farm with certainty and expectation

02:02 of what the farmer will earn at the end of the season.

02:05 And that gives the farmer the confidence to continue putting more effort

02:10 and to continue taking care of the crop.

02:13 So I really want to thank you for your time and for your contribution.

02:18 And I look forward to more meaningful discussion.

02:22 I trust you'll get time to come and engage with us in Kenya.

02:26 We'll be arranging to provide samples and pricing so that you can have a look

02:32 and you can be able to make an informed decision.

02:35 [ Silence ]

Category

Transcript

Recommended