“I soft-launched my divorce by slowly deleting my ex-husband from my Instagram – it helped me cope with the split"
- 11 months ago
A woman "soft launched" her divorce by slowly deleting her ex from her social media accounts - and says it "helped her cope with the split".
Sierra Gonsalves, 28, started leaving hints on her social media that her marriage had ended in January 2023.
Her two-year marriage broke down in November 2022 and Sierra slowly started deleting pictures of her husband from her Instagram and Facebook account.
Soft-launching is a term that was used by business to slowly roll out products and it's been adopted by couples to tease people and let them know your relationship status.
She started by not posting any pictures of him in her newest posts, not uploading any family Christmas or New Year posts and deleting her wedding photo off her page.
Sierra also began leaving other breadcrumbs - such as posting memes about divorces, commenting on TikTok videos about break-ups and slowly removing more photos of the pair.
The process helped Sierra come to terms with the divorce on her own timeline and meant she didn’t need to deal with an influx of questions from friends.
Sierra then 'hard launched' her split in May 2023 with a video of the hints she had dropped over the last few months and said it was the "best way to announce a divorce".
Sierra Gonsalves, 28, started leaving hints on her social media that her marriage had ended in January 2023.
Her two-year marriage broke down in November 2022 and Sierra slowly started deleting pictures of her husband from her Instagram and Facebook account.
Soft-launching is a term that was used by business to slowly roll out products and it's been adopted by couples to tease people and let them know your relationship status.
She started by not posting any pictures of him in her newest posts, not uploading any family Christmas or New Year posts and deleting her wedding photo off her page.
Sierra also began leaving other breadcrumbs - such as posting memes about divorces, commenting on TikTok videos about break-ups and slowly removing more photos of the pair.
The process helped Sierra come to terms with the divorce on her own timeline and meant she didn’t need to deal with an influx of questions from friends.
Sierra then 'hard launched' her split in May 2023 with a video of the hints she had dropped over the last few months and said it was the "best way to announce a divorce".