3 months ago

Poem scientifically engineered to boost mood and get people more active is unveiled - but does it work on you?

A new poem scientifically engineered to boost mood and compel people to be more active has been unveiled - but does it work on you?

Bestselling poet, Charly Cox, created the composition using more than 40,000 submissions from the general public, who were invited to share words which inspire them to get moving.

The lyrics were then pieced together and subsequently recorded over an instrumental track written by DJ and music producer Brian d’Souza, also known as Auntie Flo.

And crucially the music was set to a frequency of 111 Hz, which has been proven to help human bodies produce endorphins, elevating mood and improving ability to focus.

In addition to being recorded at what is sometimes described as the 'divine frequency', the music track uses very particular chord progressions - like C Major to G Major - to create a mood boosting response among listeners.

ASICS (https://www.asics.com/gb/en-gb/mk/apoemtomovetheworld) has partnered with Charly Cox and Auntie Flo to create the spoken word poem to inspire more people to move for their mental wellbeing.

The campaign follows a study of 37,000 adults across the world, which scored them on their mental wellbeing.

Participants rated themselves on 10 emotional and cognitive metrics, including composure, resilience, positivity, contentment, relaxation, confidence, alertness, calmness, focus, and energy.

But they averaged just 62 out of 100 in the annual 'State of Mind' of study.

Although it’s proven exercise can improve mental wellbeing, with the study finding just 15 minutes and nine seconds of movement is enough to have a positive impact in your mind.

Talking about her collaboration with the sports brand, British poet and mental health campaigner Charly Cox, said: “Mental illness can be debilitating. The poetic irony that movement helps is so often a kind suggestion from a well friend that you just want to shout at and ignore - I've been that person.

“Gentle movement has helped stave off some of my worst episodes and keeps me mentally and physically in a much better place.

“I really hope this track inspires people to try. Just try. When life feels like a marathon what's the point in sprinting? Find pride and joy in moving to feel better not to be better.”

A separate study of 2,000 adults found on average, respondents were typically active four days a week.

But nine per cent admitted they were not physically active for a single day of that week.

In that time period, the average adult only felt totally full of energy five times and felt lethargic and sluggish four times.

The main motivators for people to be physically active are for their fitness levels (64 per cent), while 48 per cent wanted to improve mental health.

Listening to music was the top way people get themselves motivated to move (33 per cent), followed by pursuing activities that aren’t overly sporty – like gardening (31 per cent).