Primark manager spreads festive cheer as Elf in city of Bristol

A Primark manager has dressed up as an elf to spread Christmas cheer around the city of Bristol.

Matt Moreman, 26, said he filmed it "just to make everyone smile", having planned the video for over a year.

"I love dressing up I’ve got lots of different outfits, and I’ve always wanted to do this one", he said.

Adding: "The idea behind it was just to make everyone smile and to hope it got shared to thousands in which is has. It now has 100k views."