Avocados: The Secret to Chipotle's Success | Trendline

  • 3 years ago
Guac: We always pay extra for it.

How did offering a small addition to your burrito lead Chipotle to become one of the top-performing stocks of all time, worth a whopping $28 billion today?

Avocados!

In this clip from the second episode of "Trendline," we discuss how NAFTA enabled an avocado boom in the 1990s that set the stage for Chipotle's rise.

Watch the full episode here:
https://youtu.be/1Ai2yOuFEoc

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