Newsletters are great to stay in the mind of your customers giving them advices, tips or just informing them with your latest news and making them go back to your website.
To increase your numbers of subscribers, offer an incentive to sign up like a voucher or a free item for any order.
Make it clear what your newsletter will be about. Customers don’t like surprises and this way you’ll only attract subscribers really interested in your content.
Make it easy to subscribe. No one likes to fill forms so make it quick and simple!
Make the subscription obvious when the visitor enters the website with a call-to-action button.
Let your readers choose what topic they’re interested into by segmenting your list.
Let them choose the frequency they want to receive your newsletter. There’s nothing worse than being spammed.