Startup Street: Spotify India will continue to focus on regional content, says MD Amarjit Singh Batra

Ten months ago, Spotify landed in India bang in the middle of a highly competitive music streaming market. It didn't make much sense to be the 12th company entering the space but in less than a year, the company claims that it has moved to the third or fourth position in the India market. It has surpassed its first year targets. Its focus for next year is to shift users from listening to pirated music to paid music, they also plan to focus on regional content and artists as well as add more Indian originals and podcasts. Sunny Sen, spoke to Amarjit Singh Batra, managing director at Spotify India and asked what attracted him to invest in India even though there were many other players already in the market