The service, which is called
"Style Passport," will
begin in September. A monthly subscription costs $85
and it is available to women only. But Banana Republic says it
is looking to soon launch
a program for men too. Up to three pieces of clothing
can be rented at one time. Banana Republic CEO Mark Breitbard says clothing rental will help the chain stay relevant to shoppers.
Banana Republic is just the latest
retailer to enter the rapidly-growing
market of clothing rental. At Urban Outfitters, you can
rent half a dozen pieces for
a monthly price of $88. And just like Banana Republic,
Ann Taylor lets you rent up to
three items for $95 each month.