Burger King's 'Impossible Whopper'
Is Going National.
The chain is planning to rollout the meat substitute product to all of its locations in the U.S.
starting on August 8.
Burger King, which began testing the
item back in April, say sales for it
have been performing well.
It's driven new guests into the restaurant. We're really excited to be able to attract that customer, Burger King's president for the Americas,
Chris Finazzo, via CNN Business.
For the next few months, Finazzo adds the company
will see how the Impossible Whopper performs
before it becomes a mainstay on the menu. .
From August 8 to the beginning of September, Burger King will also
run a "taste test" promotion.
Since the Impossible Whopper's taste is meant to
be just like the original, Burger King is letting
customers decide for themselves.
The promotion is being run through
the chain's official app and
food delivery service DoorDash.