Burger King
Sales Boosted
18% by Meatless
'Impossible Whopper' The chain has been
testing the plant based
Impossible Burger in the
St. Louis market since April. An inMarket inSights report
reveals the test market locations
beat out Burger King's
national foot traffic by 18.5%. Bryan Spillane, BofA analyst, via NBC News The Impossible Burger patty
is known for "bleeding" as it cooks,
just like a beef patty does. Impossible Foods — the company
that created the burger — recently
raised $300 million in funding. The company announced
a plant based sausage for
the pizza chain, Little Caesars. McDonald's is also
considering adding a
meatless option to its menu.