Rihanna Announces Launch of
Luxury Fashion Line The singer will debut Fenty with LVMH
this spring, adding to her other brands,
Fenty Beauty and Savage X Fenty. Rihanna, via statement Bernard Arnault, chairman and CEO of LVMH, also issued a statement. Bernard Arnault, via statement Rihanna has been involved
with fashion in the past. In 2014, she became creative director of Puma and released collections of clothing and shoes. She has also created three collections for the British store, River Island.