15-year-old boy is cashing in on his Instagram-famous pooch

An entrepreneurial teenage boy is cashing in on his adorable dog which has amassed thousands of followers on Instagram and poses for popular brands. James Power, 15, first purchased his golden Labrador, Marley, from a relative during October last year, and since then he continuously posted it on his private Facebook account. But when his posts spiralled out of control, his friends suggested he should create an Instagram account because they were "sick of seeing my dog". However, his dog has now become the centre of attention as Marley has generated over 19,000 followers on Instagram and even brands such as Pedigree, Tails.com and Top Collar also want a piece of the cake.