Mini showed off its new logo, a more streamlined design that will appear on the brand's cars from March 2018, although the changes are hard to spot. The new logo kept the winged wheel motif and capitalised Mini lettering, but the overall design is simplistic in approach and keeps the essential elements. Out with the 3-D-styled black and grey logo, Mini looks to usher in a new era with a simple design.
The intentional evasion of the three-dimensional shading and grey tones on the new logo is meant to communicate the "authenticity and clarity" of the brand in the future. The flat design of the new logo also makes it accessible for Mini to place it on more surfaces and not restricted to specific models.


Read more at: https://www.drivespark.com/four-wheelers/2017/mini-new-log-revealed-to-appear-on-brands-car-from-march-2018-024474.html

#Mini #MiniLogo