Apple shares jump to all-time high amidst iPhone X pre-orders

"Apple is taking the iPhone franchise to a whole new level with the iPhone X, pushing the company deep into the ultra-luxury smartphone market." Brian White, Drexel Hamilton analyst wrote on Monday The iPhone X was open for pre-orders starting Friday, and shipments have already been pushed back to December. Due to the high-demand for the luxury smartphone, Apple's share s increased by 1.9 percent. "We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible." Apple told CNBC The iPhone X's official release is November 3rd.