Apple CEO Tim Cook is calling for a “massive campaign” against fake online news stories. "There has to be a massive campaign. We have to think through every demographic," Cook said. Cook believes the fakery is "killing people's minds in a way." That's what he told The Telegraph on Friday during a visit to London. The term "fake news" was originally coined to describe online stories that are designed to deceive readers. Many times these stories are shared on Facebook and other social networking sites to generate profits for the creators.