Star Plus 'Bats' For Progressive Content | Brand Equity

General Entertainment content in India has been defined by many as retrograde, regressive & down market. STAR PLUS, chose to take a detour and used the country’s shared religion: cricket as the perfect launch pad for its brand new campaign 'Nayi Soch'. So we decided to get you the ‘dramatic journey’ undertaken by the brand taking a ‘bold statement’ from the cricketing field to its programming content. Tune-in.