Brand Equity | Netflix In India – A boon or a bane?

Indian viewers have more to ‘watch out’ for this year with OTT giants streaming into the indigenous screens. After creating much curiosity amongst Indian audiences NETFLIX is finally here to ‘play’ its part. That being said ‘playing’ on its brand name won’t be enough, because the limited inventory and internet streaming prices may not click with audiences.
Catch ET NOW's Sonali Krishna decode the curious case of NETFLIX coming to India as she gets talking to NETFLIX CCO, Jonathan Friedland.