Kia aims for self-driving car by 2030
- 8 years ago
The steady democratization of autonomous car technology continues at the 2016 Consumer Electronics Show, with populist South Korean automaker Kia announcing Tuesday that it is stepping up its mission to create a self-driving car for the masses by 2030.
In the nearer term, Kia executive vice president Seung Ho Hwang said the company was rebranding its suite of driver-assist technologies as DriveWise and will integrate features such as fully automated parking and highway driving assist into much of its model range by 2020.
While Kia's news won't mean anything to consumers in the near term, it is a clear signal that cutting edge and safety-focused automotive technology is no longer just the domain of high-end luxury manufacturers such as Mercedes-Benz, Audi and Tesla.
In the nearer term, Kia executive vice president Seung Ho Hwang said the company was rebranding its suite of driver-assist technologies as DriveWise and will integrate features such as fully automated parking and highway driving assist into much of its model range by 2020.
While Kia's news won't mean anything to consumers in the near term, it is a clear signal that cutting edge and safety-focused automotive technology is no longer just the domain of high-end luxury manufacturers such as Mercedes-Benz, Audi and Tesla.