Apple likely to announce TV offering with new iPhones
- 9 years ago
Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may signal a push into online television streaming dominated by Netflix.
Apple remained mum even as rumors ran rampant about what is in store at the San Francisco media event.
In trademark enigmatic style, invitations provided little more than the time and place of the event, to be held at the spacious Bill Graham Civic Auditorium near city hall.
Apple is dabbling with the idea of making online television programming in a move that would challenge established players such as Netflix and Amazon Prime, according to a recent report in show-business magazine Variety.
"There is a definite movement toward cord-cutting, and Apple is in position to do that," said Gartner analyst Van Baker.
"They have the premium content lined up, so the real differentiator is to bring network television to the platform."
Apple remained mum even as rumors ran rampant about what is in store at the San Francisco media event.
In trademark enigmatic style, invitations provided little more than the time and place of the event, to be held at the spacious Bill Graham Civic Auditorium near city hall.
Apple is dabbling with the idea of making online television programming in a move that would challenge established players such as Netflix and Amazon Prime, according to a recent report in show-business magazine Variety.
"There is a definite movement toward cord-cutting, and Apple is in position to do that," said Gartner analyst Van Baker.
"They have the premium content lined up, so the real differentiator is to bring network television to the platform."