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Sunway Business School opens doors for graduates
The Edge TV
Follow
12/4/2023
[BRANDED CONTENT] Sunway Business School is aiming to build the entrepreneurs and CEOs of tomorrow with its mix of programmes and its upcoming state-of-the-art brand new building.
Category
🗞
News
Transcript
Display full video transcript
00:00
[Music]
00:18
Business cuts across all industries.
00:20
There is no industry that doesn't need business graduates, right?
00:24
For example, if you do a business in pharmaceutical,
00:27
in business in F&B, you will need an accountant,
00:30
you will need a marketeer and so on.
00:32
So all these are different business related disciplines.
00:35
And that's why business schools will always stay relevant regardless of time,
00:40
regardless of economic phases, whether you're in a boom or in a recession,
00:45
there is always a place for business professionals
00:49
and therefore the relevance of business education.
00:52
[Music]
00:59
Tatsui Jeffrey Chair had the dream of making the abandoned tin mine
01:04
here into a sustainable city.
01:06
His second dream was to have Sunway University be the Harvard of the East.
01:10
And a big part of that, of course, has to be very strong research.
01:14
So yes, indeed, we now have 26 people that are top 2% in the Stanford list.
01:21
You know, always difficult to compare,
01:24
but when you look at the other private universities in Malaysia,
01:27
they will have 5, 6, 7, 8.
01:29
And two years ago we had 6.
01:32
Now we have 26 and in fact I've already recruited another 4.
01:36
30 next year will be 40, next year will be 50.
01:40
[Music]
01:51
The AACSB accreditation is accreditation provided by a US professional body for business schools
01:58
and what that really means is that business schools that wish to be AACSB accredited
02:03
will need to comply to a set of standards.
02:06
And these standards evolve over time.
02:08
And what these standards are all about, you know, quality education,
02:12
how do you go about crafting your program,
02:15
what is the mission of your school,
02:17
how does this program fit into your mission.
02:20
[Music]
02:28
Not many people would want to subject themselves to additional audits or scrutiny,
02:32
but this is what we do,
02:34
because we believe in delivering the best business education possible out there.
02:40
And what's important to note here with AACSB is that it is a hallmark of good business schools,
02:46
the best business schools in the world,
02:48
because only 5% of business schools in the world have this distinction.
02:52
[Music]
02:58
The business students can expect the state-of-the-art classrooms
03:02
than a real building for the business school.
03:04
An example of that is a full-fledged training facility
03:07
that we will have as a centrepiece at the ground floor of our business school.
03:12
So in there we will have training facilities,
03:15
we will be speaking to a couple of providers, for example Bloomberg and AK,
03:20
and to bring those facilities to our students, to our campus,
03:25
so that our students will have opportunity to use these facilities in the classroom,
03:28
so that when they go out there to the real world,
03:30
they are able to integrate seamlessly to the industry,
03:34
especially in relation to finance.
03:36
[Music]
03:46
We now have a DNA, and that DNA is three things,
03:50
sustainability, analytics and technology.
03:53
So in terms of sustainability, that's important. Why?
03:56
Because the world has so much problems, and we cannot add more problems to the world.
04:01
But besides that, in order to make sustainability work,
04:03
we introduce the element of analytics and technology,
04:06
which brings to a trifecta of DNA for some of our business schools.
04:10
So analytics, that's important because we need to actually make data-informed decisions,
04:14
and technology is something that we cannot run away from.
04:17
As you can see, technology comes overnight and disrupts everything.
04:22
One example of that is AI, in particular, generative AI, like Chair GPP.
04:27
Overnight, it has flipped the entire education industry,
04:31
as well as other industries out there,
04:33
especially those that rely on copywriting, creativity, or even coding,
04:38
because generative AI can even come up with codes for programs
04:41
that allows you to build apps within minutes, not even hours.
04:45
So what we do here is to empower our graduates with the kind of skills,
04:49
when they go out into the industry, they are able to actually make a difference.
04:52
In the near future, we will have a very big school.
05:01
Right now, 3,800 students in the business school, and growing.
05:06
Number two, we will have a fantastic facility right across the street.
05:10
It will be one of the most beautiful university buildings that you can find,
05:15
right at the border of the lake.
05:17
And we will have the best research in the world.
05:21
So yes, this will be as good as Harvard Business School.
05:25
[MUSIC]
05:35
[MUSIC]
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