Allstate Reality Rides℠ Tour Merges Virtual Technology and Driving to Combat Distractions on the Road
- 11 years ago
April 16, 2013 /3BL Media/ - Allstate Insurance Company will build upon its efforts to bring awareness around distraction-free driving with a new national campaign tour, called Reality Rides℠. Allstate Reality Rides will travel to more than 20 American cities to bring a driving simulator that demonstrates the dangers of distracted driving. From community events to high school assemblies and safe driving advocacy programs, Reality Rides will tour a variety of venues in an effort to reach a wide range of drivers.
The Allstate Reality Rides tour is an innovative, engaging approach to raising awareness about the importance of distraction-free driving, said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations at Allstate Insurance Company. We'll be going to communities across the country to gain awareness about the dangers of cell phone use and texting behind the wheel. Advocating for driver safety is an important part of Allstate's legacy and this ou
The Allstate Reality Rides tour is an innovative, engaging approach to raising awareness about the importance of distraction-free driving, said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations at Allstate Insurance Company. We'll be going to communities across the country to gain awareness about the dangers of cell phone use and texting behind the wheel. Advocating for driver safety is an important part of Allstate's legacy and this ou