The International Auto Show in Geneva is traditionally the first European automotive trade fair of the year.The Swiss trade fair was first held in 1905 under the name"National Automobile and Bicycle Exposition". Since then, it has opened its doors for two weeks in early March each year. Some 700 brands are exhibiting their newest products in a show expected to draw 700 thousand visitors. That makes Geneva one of the world's most important automotive trade fairs. Drive it! shows the highlights and world premieres.