Abercrombie & Fitch ditch "The Situation"

http://www.nma.tv "The Situation" loves wearing Abercrombie & Fitch clothing on MTV's Jersey Shore. But now A&F is offering him money to stop wearing its products for fear his antics are cheapening the brand. A&F didn't seem to have a problem last year when its stores sold a shirt called "The Fitchuation." The company soiled its own brand in 2004 by discriminating against employees who don't fit their "look policy." It settled a lawsuit for $40 million. In light of Abercrombie's own egregious behavior, is a little fist-pumping all that bad?