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As tourism season peaks, how ready are hotels to welcome visitors?

While 63% of European accommodations expect growth, vacancies for high-skilled roles are difficult to fill. High salary expectations and a lack of work-life balance are among the reasons for this.

READ MORE : http://www.euronews.com/2025/07/31/as-tourism-season-peaks-how-ready-are-hotels-to-welcome-visitors

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00:00As tourism season peaks, how ready are hotels to welcome visitors?
00:08European hoteliers have reported that their staffing situation is stable,
00:13but they continue to struggle with hiring and retaining qualified workers.
00:18Greece and Spain show the biggest appetite to hire new staff members
00:22with plans to add 8.8 and 8.3 employees, respectively, over the next 12 months.
00:28By contrast, Germany and Austria are more restrained in their hiring intentions,
00:33with figures showing they plan to take on 1.6 and 2.4 employees, respectively.
00:39The most common needs are for relatively low-skilled and often seasonal roles,
00:43such as housekeeping and front office positions, which tend to be easier to fill.
00:48However, filling managerial roles, including general managers and marketing staff,
00:53presents significant challenges.
00:55For every accommodation that found it easy to hire managers, almost 10 reported difficulties.
01:01Two major challenges faced by European tourist accommodations when hiring qualified candidates
01:07are high salary expectations and a lack of work-life balance.
01:11This perception is particularly strong in Italy, where 70% of hoteliers agree,
01:16and in the Nordic countries, where the figure is 63%.
01:19Concerns about seasonality and job stability are also prominent,
01:24especially in Greece at 58% and Croatia at 56%.
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