Feature: The Ironbridge Candle Company.

Shropshire Star

The Ironbridge Candle Company based at Jackfield has expanded since it opened a few years ago and now also makes custom cosmetics and has a wide range of gifts, and even runs workshops. We call in to find out more.

Transcript

00:00So we're here at the Ironbridge Candle Company and we're with three lovely ladies. Introduce yourselves.

00:06My name's Cheryl. I'm the owner of Ironbridge Candle Company. I'm Glyn. I'm Mia. I do social media.

00:14Very important in business these days. So tell us a little bit about Ironbridge Candle Company.

00:24We're a sustainable home fragrance and cosmetic company. We've been in the gorge for about eight years now.

00:30We're currently based at the Jackfield Tile Museum. We've been here for about four and a half years.

00:38We do anything from candles, re-diffusers, anything home fragrance wise, all made here on site.

00:45So you can actually see it being made.

00:46And I visited you in the early days. Now this has changed quite a bit since I came a few years ago.

00:54It was kind of very much candles but now it's cosmetics. You've got quite a lot of homeware stuff.

01:00Yeah, yeah. We're a brand partner of Nakuku for the home accessories. Esther and Eric for the stunning dinner candles.

01:09And yeah, we do cosmetics now as well. So body washes, bubble baths, perfume, that kind of stuff.

01:16And all refillable.

01:18Well, yeah, we should say, yeah. So we've got the board up on the back there.

01:21Yeah, refillable service. And it really brings the price down then, doesn't it?

01:25It really does. Typically when you refill, everything's half price when you refill.

01:30And as long as the container keeps coming back to us, it's half price.

01:34Yeah, yeah. And you've branched into the world of the workshop. Who's running those?

01:39Yeah, Glyn. We've brought Glyn on board to run the workshops for us.

01:43Cool. What sort of stuff's happening in the workshops, Glyn? What can people get involved in doing?

01:47So we wanted to bring people in to give them the experience of making in the Gorge.

01:51We've started off with the launch of our body wash workshop.

01:55So you can select from 25 fragrances to get your bespoke fragrance, what you like.

02:01And you get to use all of our lab equipment.

02:04So we've specially designed mini lab equipment so you get the full scientific experience

02:08of what goes behind the scenes into cosmetic making.

02:11So can you mix and match different fragrances and come up with your own little blend?

02:15You can't blend them together, but we have 25 to choose from.

02:18So we spend a long time going through because different people like different scents.

02:23Different people will pick up on different notes in the scents.

02:25So they're all made in the perfume houses of Paris.

02:29So we've got middle top of base notes in them.

02:31So you'll be able to really pick up on what you like to be able to smell

02:34and create your own creation to take home with you.

02:36Cool. And you've got a few events coming up as well, haven't you?

02:39Mia, tell us about the kind of thing that people will be able to...

02:41So we've got the scents of the summer coming up.

02:45So we're going to have a little event.

02:46It's free so everyone can come in and have this little sniff

02:49and maybe even get like different scents and stuff like that.

02:53Yeah.

02:54And we have discounts available, won't there?

02:56Possibly a goodie bag to take away with them.

03:00It's free to book.

03:01Yeah.

03:01And if people want to find out a little bit more about those,

03:04how do they kind of keep track of what's going on here?

03:07That's my joke.

03:08Yeah.

03:08Just keep an eye on TikTok.

03:11I'll be posting either little jokey videos or all videos that are themed

03:16on like the products in store and the events that we're going to be doing.

03:19Yeah.

03:19And then also Facebook and Instagram.

03:21I try and keep stories and posts for reminders and stuff like that

03:27for like events and everything.

03:28And what's a popular fragrance that kind of seems to be hitting the right notes

03:32at the minute then?

03:33Always, for seven years running, it's dark honey and tobacco.

03:36Is it?

03:37That just keeps on doing the business.

03:38It doesn't matter what we bring on board, it's dark honey and tobacco.

03:42Oh wow.

03:43Great stuff.

03:43Cool.

03:44As soon as people smell it, I mean, that's why I bought on,

03:47that's why I did the cosmetic range in the first place.

03:49Yeah.

03:50Because I love masculine fragrances.

03:52Yeah.

03:52And I couldn't buy that kind of stuff on the open market.

03:55So yeah, we've developed bar foams and body washes and I love it.

04:03And the customers love it.

04:04Great stuff.

04:05Well, we wish you all the best in future business, ladies.

04:08Thank you very much.

04:08Good luck with those workshops.

04:09Thank you very much.

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