- 7/24/2025
سرینگر: ڈائریکٹر ہینڈی کرافٹس اینڈ ہینڈلوم، کشمیر، مسرت الاسلام نے ہاتھ سے تیار کردہ مصنوعات کے نام پر مشین سے بنی دستکاری مصنوعات کی فروخت کرنے والوں کو خبردار کرتے ہوئے کہا ہے کہ ’’ایسا عمل ہرگز برداشت نہیں کیا جائے گا۔‘‘انہوں نے کویت سے ایک جعلی قالین کی شکایت کا حوالہ دیا جس کے بعد شوروم کی رجسٹریشن منسوخ، ڈیلر کو بلیک لسٹ اور فوجداری مقدمہ درج کیا گیا۔ انہوں نے دعویٰ کیا کہ محکمہ جعلی نیٹ ورکس کو بے نقاب کرنے کا بھی عزم رکھتا ہے۔ وہ GI لیبلنگ اور QR کوڈز کے ذریعے صارفین کو اصلی اور جعلی میں فرق کرنے کی ترغیب دے رہے ہیں۔
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NewsTranscript
00:00Thank you very much.
00:30Welcome to PTVBHRT.
00:32First of all, we want to know that a dealer has received a registration from a dealer.
00:39So, what was the actual case?
00:41And what kind of information about the G.I.T.A.G?
00:45That was not the case.
00:47Look, Kashmir Handicrafts misbranding
00:51and the director of Handicrafts and Handloom
00:54regularly works.
00:56Before that, we had some showrooms blacklist
01:00and some showrooms
01:03we had imposed a penalty
01:06depending on the level of unfair trade practices.
01:10But this case was a little bit of serious nature.
01:16It was a serious concern.
01:18A tourist who complained from Kuwait
01:22was recently in Kashmir.
01:24He told us that the carpet
01:28was booked by making an advance payment of 25,000 rupes.
01:33There was a QR code.
01:36You can authenticate us
01:38whether this QR code is
01:40the ICT lab, the Indian Institute of Carpet Technology,
01:43or not.
01:45So, the director of the Indian Institute of Carpet Technology
01:48has put the QR code on the carpet
01:51which was shared with them.
01:53So, the director of ICT confirmed
01:56that this is a fake QR label
01:59and that they have not been issued from the lab.
02:03So, this was very serious for us.
02:06We had immediately
02:08our quality control wing
02:10activated.
02:11Our team went there
02:13and they seized the carpet
02:15and the carpet in question.
02:17And then we had a short course notice.
02:20And it was two days
02:21that we had added charges
02:23to the reply.
02:26So, the reply we examined
02:29and it was weighed against the evidence
02:32that was produced before us.
02:34And we concluded
02:37that the reply was baseless,
02:41totally unjustified, misleading.
02:43So, it is misleading.
02:45So, for that we have
02:47section 6 and section 7
02:48of the Gemma and Kashmir
02:50Registration of Tourist Trade Act
02:52in order to provide
02:53this unit
02:55to the Kashmir Art Bazaar
02:57which we have completed
02:58the entire terminal
03:00that we have blacklist
03:02and also to register
03:04it.
03:05For that we have
03:07a criminal act
03:08which we have
03:10created a fake QR code
03:12which we have
03:14and we have
03:15a criminal complaint
03:16that we have filed
03:18and we have
03:19a criminal complaint
03:20and today
03:21we have
03:22a special crime wing
03:23of the crime branch
03:24Kashmir
03:25along with the orders issued
03:26along with the orders issued
03:28that
03:29it is related
03:30to the criminal proceedings
03:31that we have initiated
03:32and that we have
03:33initiated
03:35and that we have
03:36to expose this network
03:38which is
03:39our heritage
03:40Kashmir's heritage
03:42which is handicrafts
03:43which is
03:44that we are
03:45not necessarily
03:46that we are
03:47trying to
03:48change
03:49if we are
03:50jointly
03:51this
03:52and this
03:53curse
03:54control
03:55and that we will
03:57be
03:58not
03:59much
04:00and that we will
04:01become
04:02the most
04:03more
04:04and that the
04:05most
04:06most
04:07of the
04:08the
04:09most
04:10of the
04:11most
04:12of us
04:13So what do you do to maintain that?
04:16We have about 8-9 months in social media, print and electronic media with our QR coding, labeling or GI tagging.
04:33We have a lot of press releases and statements, so that we can sensitize that when we buy a high-value item of Kashmir craft,
04:45especially hand-woven pashmina, which is a sozni embroidery, or a canny weaving, or a high-value silk carpet, hand-knotted.
04:56And besides, the rest of our items, we have to sensitize that you please insist that we have QR-coded, certified, which is in our labs, that you can buy.
05:08After many attempts, now we have a little sensitivity, they are aware that there are 3 labs.
05:16There is one of the most important lab, that is the Pashmina Testing Quality Certification Center,
05:23which is called the PT-QCC, which is in the Craft Development Institute.
05:28Besides, there is the Indian Institute of Carpet Technology, ICT, which is a lab that is testing carpet.
05:34And besides, there is another lab called Quality Control Division,
05:38where the non-GI products have QR-coded and labeling.
05:45So that we ensure that this is made from hand.
05:48If you have a customer, or a customer here, you can see many of them in the Q&A Tagging,
05:52which have seen the same based on GI Tagging.
05:54If one person has a personal experience for a person,
05:57one person has a personal experience for a personal experience.
05:58If you have a personal experience,
06:00then you can get a personal experience.
06:02So awareness, which we are talking about,
06:05which are artisan, which have become a professional,
06:08and which have been described,
06:10that we do not realize the quality of these things.
06:11I don't have to agree with that.
06:15I don't have to agree with this.
06:18We have repeatedly
06:20PTQCC, IICT Lab,
06:23which is the country's
06:25JQUT's one of NABL-aggregated lab testing.
06:30Which is the business stakeholders.
06:32We don't have directly artisan or viewer.
06:34We don't have business stakeholders.
06:37Artisans and viewers
06:39are working in an ecosystem.
06:41And when the business stakeholders
06:43use the product
06:45or export it,
06:47he knows that customer confidence
06:49doesn't come until our
06:51QR code is not available.
06:53For this process,
06:55we have equipped our labs
06:59and upgraded.
07:01The principal stakeholders
07:03are the authorized GI users.
07:05They are increasing.
07:07And this means that the department
07:11doesn't have to be sensitized
07:13under ramps.
07:15Is it necessary to work?
07:17Definitely.
07:19We are in touch.
07:21I recently spoke to Kashmir
07:23President,
07:25Tettenga.
07:27We also spoke to our
07:29capacity building workshops.
07:31Directly artisans and viewers
07:33sensitize it.
07:35One of the immediate important steps
07:37to crack down on miss branding
07:39of Kashmir products is
07:41because we have seen
07:43that our tourist destinations
07:45like Pahelgam,
07:47Bulmerg,
07:49or Dull,
07:51we are seeing a lot of people
07:53who send us
07:55to handcrafts
07:57and handcrafts.
07:59We have to be sensitized
08:01and we have to be sensitized.
08:03I have also recently
08:05for the Director of Industries and Commerce
08:07and I am very thankful to him.
08:09We have a list to ask
08:11how many looms
08:13or units are registered
08:15which are made by machines.
08:17It is a cruel machine
08:19and the machine can be made by machines.
08:21Walnut wood carving
08:23which are made by machines.
08:25There are some specified items
08:27which are made by machines.
08:29There are many other products
08:30which are made by machines.
08:31Even carpets.
08:33We have been very specific
08:35that there is no doubt
08:37with the business community
08:39that they have to be made by machine-made items.
08:41But they have to certify
08:43their GST billing
08:45to the extent
08:47that they have to be made by machine-made items
08:49so that customers
08:51feel like they have no fraud.
08:55We come into picture
08:57when somebody tries to sell
08:59a machine-made item
09:01as a handmade item.
09:02Recently,
09:03the case of Kashmir Art Bazaar
09:05was made by tourists
09:07who gave us a bill
09:09and shared.
09:10So, it was not a GST bill.
09:12So, we are already examining
09:14whether we have to write
09:15the commercial taxes organization
09:17because it is not GST billing
09:19we are doing it.
09:21You check it.
09:22In the department,
09:25we are following a policy of
09:27zero tolerance.
09:28We will act
09:29on every complaint
09:30that is filed with us.
09:31Apart from that,
09:32inspections
09:33which we are in quality control division
09:34that is a routine exercise.
09:36Our inspections
09:37have three motives.
09:38Number one,
09:39sensitize the handicraft dealers
09:41that please don't commit fraud
09:44on the customers.
09:45Especially tourists
09:46who come from outside.
09:47In fact, everybody.
09:48It's a special focus
09:49on tourists
09:50because they have confidence
09:51to come and
09:52repeatedly
09:53we should not be duping them.
09:55One.
09:56Second,
09:57we insist
09:58that we should do GST billing.
09:59So, at least
10:00we should have returns.
10:01GST billing
10:02clearly specify
10:03that it was
10:04a hand embroidered
10:05or a hand embroidered
10:06or an item
10:07or an item
10:08or an item
10:09or an item
10:10or an item
10:11or an item
10:12or an item
10:13or an item
10:14or an item
10:15This will inculcate
10:16a spirit
10:17of transparency
10:18in the system.
10:19The artisans
10:20are working
10:21because they have
10:22a lot of people
10:23who are working
10:24on this job.
10:25I would say
10:26that the work
10:27of handicrafts
10:28and hand looms
10:29for the welfare
10:30of artisans
10:31and weavers
10:32it will take me
10:33a day
10:34to list out
10:35what we are doing.
10:36But briefly
10:37I will tell you
10:38what we are doing.
10:39Our department
10:40core activity
10:41is training.
10:42I have
10:44432 training centers
10:46in Kashmir
10:47in Kashmir
10:48in Kashmir
10:49in Kashmir
10:50in Kashmir
10:51in Kashmir
10:52in Kashmir
10:53in Kashmir
10:54for the least
10:55in Kashmir
10:56in Kashmir
10:56.
10:57these are
10:58here
10:59every day
11:00we give a stipend
11:02for this
11:03day.
11:04There are
11:05every year
11:07in Kashmir
11:08we make
11:10the new
11:11step
11:12as
11:13the
11:14next
11:15we are
11:16our
11:17next
11:18we
11:19have
11:20to
11:22what
11:23Because of these craftsmen, when the department was created, the person is 55 years old and
11:46he is very weak.
11:47And he is very strong with the craft with the craft.
11:48He has always been training with us in training center.
11:51So that is one aspect.
11:53Second is welfare.
11:54You see, artisan and weaver always say that you have not easy finance.
11:59You have to make your own product.
12:01We say that you have come to us.
12:03We have a credit card scheme for artisans and weaver.
12:06We will give you 2,000,000 rupees.
12:08Just a simple margin of 20,000 rupees.
12:11.
12:28.
12:29.
12:30.
12:31.
12:32.
12:33.
12:34.
12:35.
12:37.
12:39We will give you a non-refundable grant in aid, 1 lakh rupees.
12:43It is a craft.
12:45I have 10-12 cooperative societies registration.
12:50The moment it is registered, they become entitled to the first installment of 50,000 rupees.
12:55After an auditing process, they will get 50,000 rupees in the next year.
12:59This is our capital infusion.
13:01We also want to make a company that 11 people get, make a product and sell themselves in the market.
13:07In fact, we provide marketing linkage.
13:10We have a car-khaan-dare scheme.
13:13We have a master awardee directly with a new teacher.
13:19We have a stipend.
13:22We have a education scheme, including for professional courses.
13:26If you have a student or a student or a student, we will reimburse them.
13:31We keep on coming to the media through electronic print, awareness programs.
13:36If you study your children, then we will reimburse your fees.
13:40In addition to exporters, we have an export subsidy scheme.
13:45We have 5% of GI products sales.
13:48Up to 5 crore rupees.
13:50We can give a unit holder to a unit holder.
13:53How many people are aware of these policies and programs?
13:56We have a registration figures.
13:58We are touching around 4,93,93,000 of our registered artisans and weavers.
14:04We have a registration.
14:06We have a training.
14:08We have a training.
14:09We have 1,000,000,000 of our registered artisans and weaver credit card scheme.
14:17We have a self-help group and cooperatives.
14:20Under the self-reliant act of 1999,
14:22which was the GIA scheme of capital infusion.
14:25We gave 1,000,000 of our cooperatives.
14:27It was launched in 2020.
14:29Now we have 7,000,000 of our cooperatives.
14:32If you multiply 7,000, you are looking towards a figure of 70,000 to 75,000 people.
14:39which is associated with this.
14:40In addition, we have a hand-room sector in the hand-room sector.
14:45We have a bankers scheme.
14:47We have coordinated them.
14:49We also facilitate them.
14:51Also, we have exhibitions for market linkages.
14:54First, the Directorate of Handicrafts and Hand-room exhibitions was done.
14:58We had free stores.
15:00But the government has now formed a very high-profile agency by the name of JKTPO,
15:06which is on national and international level exhibitions.
15:09We also have a part of our artisans.
15:11They also have a part of their products
15:14to the larger audience.
15:16Besides, we have to come to the department of online platforms.
15:21We have to create many unit holders' portfolios.
15:24We also have to create virtual fairs.
15:27We also have to create sensitization.
15:29Besides, the technology of gradation,
15:32the School of Design, Unity Mall,
15:34and many proposals we have had.
15:37Mr. Mihalak, you have to do the exhibition.
15:39You can see that in two days, five days,
15:43you cannot increase the sale.
15:44That is the reason for the exhibition.
15:46It is the reason for the exhibition to be made.
15:47You have to create a sale.
15:49In addition to the exhibition,
15:52we can organize the exhibition.
15:54It is a challenging job.
15:55You can perform more than 14 days.
15:57And the exhibition,
15:59what is the little and limited,
16:01because people know that 2 days later they will keep on coming.
16:08Kishmir Heart is here.
16:11We have a exhibition for six months
16:16so that our craftsmen have 67 stalls.
16:21We have went out and outsourced
16:27but unfortunately, we had to suspend that operation.
16:41But we recently had a exhibition for 14 days
16:48and it was a very positive response.
16:51Recently, we have developed Commissioner Handloom
16:54in the Ministry of Textile.
16:56We have a national Handloom Expo
16:58which will give us the craftsmans
17:00and other people from the country
17:02who will come to our exhibition.
17:04I hope that we will get the National Handloom Expo.
17:08For the first time, in September,
17:10we have another sanction.
17:13We are always in touch with JKTPO.
17:17When there is a big tourism event,
17:19then we will try to do our exhibitions and stalls
17:23so that our artists and viewers
17:25get more opportunities.
17:27These are also vital vantage positions.
17:31Whether you have terminals in international airports,
17:33or in Kashmir,
17:35or in Kashmir,
17:37there is also the parts that we will try to do.
17:39Inshallah, railway stations also
17:40will be the one-day-Bhaarath train
17:42that we will try to do.
17:44In Kashmir,
17:45we will try to do our publicity.
17:46In Kashmir,
17:47also the print and electronic media.
17:49And all the platforms are available on our own.
17:51This brand is part of the budget announcements.
17:53G&K is part of the budget announcements also and we are hopeful that we will promote KASHMIR
18:02so that we will promote KASHMIR
18:07so that we will promote KASHMIR
18:11so that we will promote KASHMIR
18:16Thank you very much
18:19Thank you very much
18:21I am a Handicrafts and Handicrafts and Headlome Director Masroutul Islam
18:23Jynneka کہنا ہے کہ محکمہ کے پاس کارخانہ دارہ سکیم کے علاوہ کئی ایسی سکیم ہیں
18:28جس سے جو ہمارے آرٹیزنز ہیں دستکار ہیں وہ فائدہ اٹھا سکتے ہیں
18:32اور محکمہ کسی بھی طور اصلی کے نام پر نقلی بیجنے کی اجازت نہیں دے گا
18:38اور جو بھی یہ کرے گا اس کے خلاف سخت سخت قانونی کاروائی عمل میں لائی جائے گی
18:43ویڈیو جنلیسٹ سجادمین پروی جدین ای ٹی وی بھارت سری نگر