00:02Of course, the Georgia Bulldogs also at SEC Media Weeks.
00:05Now, Kirby's another guy.
00:07He's like a used car salesman.
00:09Here he is.
00:10He's going to sell you, Scotty, that people don't go.
00:13Kids don't go to Georgia for money.
00:14They go because of the strong relationships that Kirby and the coaching staff build with them.
00:21In a day and age that I think Sankey referenced it yesterday, times are changing.
00:26College athletics and college football is not broken.
00:30He used the word strained.
00:32I would say that it's in a time of change and influx that you have to navigate better than your opponent.
00:40You have to navigate better than your competitor, whether that's conference to conference or within your own conference.
00:46And we continue to find ways to do that at University of Georgia.
00:50We sell relationships over transactions.
00:53We think the relationship still wins out because the relationship allows you to push people and demand excellence.
01:00And we're going to continue to do that at Georgia.
01:02We don't believe in just being transactional because when you're transactional, you cannot accomplish whatever your ultimate goal is, whatever your greatest reach is, whatever the ceiling is for every player and every team we have.
01:17You don't reach that without relationships.
01:19So we're going to try to win 24-hour increments each and every day to make sure we still attain that.
01:25Oh, my God.
01:27Oh, my God.
01:28You have got to be effing kidding me.
01:30Let me tell you something.
01:31I will say this.
01:33If I were a kid with all of that rhetoric, but I know this.
01:39If I go to Georgia, I'm going to the NFL.
01:44And that means I'm going to be rich either way.
01:46So I know they're paying big money to play at Georgia.
