This episode of Ops in Motion unpacks how modern teams are using data, automation, and strategy to connect systems, uncover insights, and influence revenue.
What You’ll Learn:
The evolution of marketing operations over the past decade
How to turn raw campaign data into actionable insights
The hidden costs of bad CRM data—and how to avoid them
Data-driven attribution and measuring true campaign impact
Building smarter martech stacks and aligning cross-functional teams
Frameworks for integrating analytics with strategy and automation
Whether you're in marketing, RevOps, or leadership—this roundtable delivers clarity, practical takeaways, and a clear roadmap to optimize outcomes at scale.