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  • 7/11/2025
Original Birkin bag sells for record 8.6M euros in Paris auction

The original Birkin bag is sold at auction for 8.6 million euros ($10.04 million) on July 10, 2025 at Sotheby’s Paris, which the auction-house said was a record for a fashion item in Europe. The starting price was at 1 million euros ($1.17 million), and bids from the floor, from the phone and on the internet quickly went higher and higher. The buyer, who made the winning bid via telephone through a representative in the room, was a Japanese collector, Sotheby’s said. The coveted designer bag was created after Franco-British actress Jane Birkin met Hermes CEO Jean-Louis Dumas on a flight in 1984 and told him she needed a bigger, functional bag, while travelling with her young daughter Charlotte.

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Transcript
00:00We're here to bid on it today and hopefully take it home.
00:20Unfortunately, that didn't happen.
00:24We came with a budget of around 2.2 million dollars.
00:27We were hoping to take it home.
00:30It sold for four times that, which was surprising and crazy and set records.
00:36It's historic, absolutely historic.
00:39I'm very disappointed, extremely disappointed.
00:43You know, you feel it's a moment in time.
00:46You feel like it slips through your fingers and maybe next time.
00:51Maybe in the next 20 years if it goes to auction or if that ever happens.
01:07Thank you so much.
01:09Thank you so much for...
01:10Are you already there?
01:11Oh, please.
01:130.097 million dollars.
01:14This product is Saint Birkin.
01:15Thank you very much for your engagement.
01:16It's all for your email.
01:17Thank you all for your lunch.
01:18At seven million dollars.
01:190.097 million dollars.
01:20So this bag is like my son.
01:48So, you know, when your son goes to the university, you say,
01:54Congrats, you will be the best.
01:56So now I can tell you, you will be the best.
02:00It will be perfect for your second life.
02:02We do many things together, but now it's time to say goodbye.
02:07So, have a long life, my son.
02:11I don't know if it's so much money, you know, in the world.
02:14Too much thing, too much money.
02:16But for the Birkin bag, the price is the price of the Hermes story.
02:21The price is the price of the handmade, you know, for the bag.
02:27So I think it's a good price for a Birkin bag.
02:31The first one, the prototype one.
02:33Because I really think that the Birkins and the Kellys speak a different language than we even think they did before.
02:43Like, I think that it's always a milestone in a woman's life to get one of these bags.
02:48We all know exactly where we were when we bought our first or our third or our fifth or our seventh.
02:54And I think it's a real triumph for women, frankly.
02:57I really do.
02:57We didn't have any expectation.
03:01We are here to give the right price.
03:04And this is why auction is the best place for unique items like this.
03:07Because it's the only way to know what is the right price.
03:10Because it's the only way to know what is the right price.
03:40And this is why auction is the right price.

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