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  • 5 days ago
Samsung's bet on foldable phones faces major test with slimmer new model

Samsung Electronics unveiled its thinner, lighter new foldable phones on Wednesday, July 9, at Duggal Greenhouse in the Brooklyn Navy Yard, New York, as it aims to fend off Chinese competition in the higher-margin, premium segment that remains untapped by arch rival Apple.

The stakes are high. The South Korean company lost its global smartphone crown to Apple in 2023 and faces growing competition from Chinese rivals like Huawei and Honor.

Meanwhile, Samsung's mainstay chip business has suffered a profit slump stemming in part from its delayed supply of artificial intelligence chips to Nvidia.

REUTERS VIDEO

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Transcript
00:00Galaxy Z Fold 7 and Z Flip 7 represent the pinnacle of our innovation.
00:18This is more than just a new flip or fold.
00:24Galaxy A.I. has become your very own human-like A.I. companion, elevating the way you connect, create and live every single day.
00:39Galaxy Z Fold 7 represents a monumental leap for the category.
00:56This is not just another fold. From components to structure and materials, this device rewrites the rules for what a foldable phone can be.
01:09So the Galaxy Z Fold 7 and Flip 7 will both come with six months of Google AI Pro on us.
01:17The Google-Samsung partnership continues to push mobile innovation forward in the A.I. era.
01:24Galaxy Z Fold 7 will be available for pre-order starting today with the full line-up launching on July 25th.
01:33Pricing starts at $1,999 and it comes in blue shadow, jet black, silver shadow with an exclusive mint color available only on Samsung.com.
01:46Galaxy Z Flip 7 is our thinnest flip yet.
01:51When open, the 6.9-inch display with a 21 by 9 aspect ratio offers a full-fledged bar-type phone experience on July 25th.
02:01And it starts at $1,099.
02:06When open, the 1sts hinaus people thought there were farms and seafoodITY migrants tiger there.
02:07So many thousand people for the leisten.
02:10So ...
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