Top 10 Sexiest Commercials Ever

WatchMojo

From sultry supermodels to steamy situations, these advertisements pushed the boundaries of what was acceptable on TV. Join us as we explore the most memorable and provocative commercials that got audiences hot under the collar! Warning: viewer discretion is advised.

Transcript

00:00Welcome to WatchMojo, and today we're counting down our picks for the spiciest examples of

00:09risqué television or internet advertising.

00:20Number 10, Farrah Fawcett and Joe Namath for Noxzema.

00:30We're kicking things off with some vintage sexiness from the 1970s. Farrah Fawcett and

00:35Joe Namath both enjoyed fame in this era, with the former becoming one of the decade's most

00:40former-style icons with her 1976 iconic bathing suit poster. This commercial predates that,

00:46airing during Super Bowl VII in 1973 and becoming a sensation.

00:51The closer you shave, the more you need creamy, soothing, medicated Noxzema.

00:57The innuendo is anything but subtle here, and the pair act giggly-silly, playing it up to the

01:02cameras. Photo outtakes from this session underline the humour involved with the Noxzema Creams Your

01:07Face ad campaign, with both Fawcett and Namath clowning around in towels.

01:12You've got a great pair of hands.

01:16Number 9, Carlos Spencer for Toffee Pops.

01:19New Zealand rugby star Carlos Spencer showed a fair amount of skin back in 1999 for this

01:24Toffee Pops ad. It's a hilarious bait-and-switch featuring a woman who's really enjoying her

01:29Toffee Pop. She hungrily devours the treat as Spencer walks into the room, sans shirt,

01:35natch, with lust flickering in her eyes. The athlete's image is then juxtaposed against the

01:40actress's on-screen husband as she fantasised about her real-life clashing with her snack life.

01:46The slinky saxophone music and pulsing percussion underlies the eroticism of the ad, but never so much

01:52that it becomes cringeworthy or sleazy. It's just fun and silly.

02:05Number 8, Paris Hilton for Carls Jr.

02:12The advertising campaigns for Carls Jr. have long been noted for, and denounced for,

02:17their depiction of women. In the 2010s, Kate Upton famously joined up with the fast food

02:23brands for a series of hot and spicy commercials. Those ads were just the latest in a long line of

02:28Carls Jr. ads that focused upon cliche straight male fantasies of hot women in revealing outfits,

02:34doing, er, stuff. Paris Hilton brought her own special something to Carls Jr. in the 2000s,

02:40delighting many viewers. There's not much we can say to justify the blatantly obvious content.

02:51It's just Paris Hilton soaping herself up with a hose and eating a burger. You know, as one does.

03:03Number 7, David Beckham for H&M.

03:05The landscape of sexy commercials is an equal opportunity for superstars of both genders.

03:16David Beckham gave his adoring audience something to appreciate in 2013,

03:20with this ad campaign for the H&M brand.

03:23This is another one that has fun with its concept, as Beckham attempts to chase down a lost robe

03:36on foot. The football legend's iconic good looks definitely come into play here,

03:41as Beckham hooves it around his neighborhood, clad only in his bodywear.

03:45Guy Ritchie actually directed the clip, which shows off David Beckham's chiseled physique

03:49from every possible angle, and we definitely appreciate the effort.

03:56Number 6, Bath, Cadbury's Flake.

04:06We can already tell where this 1992 ad is going.

04:09Right from the beads of condensation that are captured on the faucets of this bathtub,

04:13Cadbury's Flake wants to get its audiences hot, bothered, and all steamed up,

04:19as Bath compares the experience of consuming a candy bar to, well, you know.

04:28The Freudian symbolism is all over the place with this one,

04:31saying a whole lot while actually showing very little.

04:34Bath is classy overall, but also dirty as hell.

04:38Chock full of innuendo that's designed to titillate from first second to last.

04:42Cadbury's Flake. The crumbliest, flakiest milk chocolate in the world.

04:47Number 5, Matthew Terry for Calvin Klein.

04:53The combination of sex and commerce was nothing new for Calvin Klein in 2013,

04:57when this ad featuring model Matthew Terry first dropped.

05:01After all, this was the same company that popularized similar campaigns,

05:05with stars like Brooke Shields, Kate Moss, and Mark Wahlberg.

05:08This particular one featuring Terry didn't have to rely upon any silly or over-the-top concepts to sell its concept.

05:14The ad instead just focused on the goods, Terry's abs, and the Calvin Klein underwear.

05:19Not much else was needed, and this was more than enough to cause the Super Bowl ad to go viral.

05:28Concept. Calvin Klein underwear. 360 seamless technology.

05:32Number 4, Laundrette. Levi's.

05:34The Levi's Strauss company is yet another corporate brand that's enjoyed getting cheeky over the years with regards to sex and denim.

05:46Beyonce was one comparatively recent figure that's collaborated with Levi's,

05:50but it's the original Laundrette campaign from 1985 that arguably changed everything.

05:55It's the cool and casual vibe to this ad that makes it work so well,

05:59as Nick Kamen takes his jeans off and tosses them into a washing machine.

06:11Sure, Laundrette sells sex, but it's also selling jeans,

06:14and it's this emphasising of both product and storyline

06:17that made Laundrette remain part of the public consciousness.

06:20Number 3, Chess. Moritz Ice Cream.

06:28There's absolutely nothing wrong with a little distraction.

06:31Just ask the performers from this ad for Moritz Ice Cream.

06:34We're not exactly sure if indulging in a creamy confectionery is the best way to play chess,

06:39but it certainly seems to be working here with this game.

06:43The frozen treat gets increasingly messy and melty as the chess match goes on.

06:47With the climax occurring shortly after, a bit falls onto the woman's décolletage.

07:00The man in the ad can bear it no longer,

07:02scattering the chess pieces and capturing the ice cream for his own.

07:05Or at least we think it's just the ice cream.

07:08Scalcomato. Dare to indulge.

07:13Number 2, Robert Pattinson for Dior.

07:16If you want a lover, I'll do anything you ask me to.

07:24We admit there might have been a time where adults could have been reticent

07:27in admitting their adoration for Robert Pattinson.

07:30We're talking about the tween Twilight years, to be precise.

07:34Pattinson's work for Kristen Dior in the meantime

07:37echoes the actor's career maturity,

07:39while also celebrating his undeniably masculine charisma.

07:42Robert Pattinson is just an incredibly handsome man,

07:56and this 2020 Dior ad for Hom, the new fragrance,

08:00showcases him being sultry, silly and sexy all at one time.

08:04It's also proof that ads don't necessarily need to go for broke

08:07in order to be incredibly appealing and successful.

08:10I'm your man.

08:15It's your new fragrance.

08:17Before we unveil our top pick, here are a few honourable mentions.

08:21She's got the urge.

08:22Herbal essences.

08:23Hair so clean, it'll make you scream.

08:25Got the urge to verbal.

08:28Ooh, ah, fruju.

08:33Fruju.

08:34Carnal candy sounds.

08:35It's gonna hit you.

08:39Fruju.

08:40Food drink.

08:41Frozen cold.

08:42We will rock you.

08:44Pepsi.

08:45A triple threat of iconic cool.

08:47We will, we will rock you.

08:52Kylie Minogue for agent of provocateur.

08:55Has some cheeky fun, pun intended, with its concept.

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09:21Number one, Cindy Crawford for Pepsi.

09:24Effortless.

09:25This is the one word that comes to mind

09:26when we recall this iconic commercial collaboration

09:29between supermodel Cindy Crawford and the Pepsi company.

09:32Crawford was already one of the most beautiful women in the world

09:35and little was required of her in this 1992 commercial.

09:39Just want to look

09:40That I fell so hard

09:44Oh, oh, I need a love

09:49Just show up in a simple white tank top and jean shorts.

09:52Drink the can of Pepsi

09:53Drink the can of Pepsi, rinse and repeat.

09:56The joke here is that the kids watching Crawford are more interested in the shape of the can than the model.

10:00Or are they?

10:01It could be interpreted on the surface level or with slight innuendo,

10:05But either way, it celebrates Cindy Crawford's effortless and eternal appeal.

10:10That a great new Pepsi can or what?

10:12Introducing a whole new way to look at Pepsi and diet Pepsi.

10:16It's beautiful.

10:18What's your preferred style of sexy adverts?

10:21All the way or just the tip?

10:23Let us know, Cheeky Monkeys, in the comments down below.

10:26Now, Andrew and Brian with their new five-roll refiner

10:29reckon they've come up with a chocolate that is smoother, more refined and just generally more delicious.

10:35We'll see about that.

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