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00:00The road to a championship is never paid smoothly, it's always paid with peaks and valleys.
00:15This is a soap opera 365 days a year.
00:20Texas is football country. The hole in Texas same so God could watch his favorite team, the Cowboys.
00:27When I bought the team, I was Darth Vader.
00:31Dallas fans aren't happy.
00:33Last year, they were 1-15.
00:35I said, Dad, I don't know anything about running a football team.
00:39And he looked me in the eye and he said, neither do I.
00:41We were gambling my family's whole fortune, so I had to take risks.
00:46And it started with Jimmy Johnson.
00:47Get over there on that other field and have some ass.
00:54And he made practice hell.
00:57So the game is headed.
01:00We were ready.
01:01Showtime.
01:02All of a sudden, there was a runaway train.
01:08Oh, baby.
01:09Everywhere we went, they were icons.
01:13We played hard, and then we played hard.
01:16With that success, you also get disruption.
01:22Holy Zolverson came to me.
01:23And they pulled the gun.
01:24Open the door right now.
01:26Jerry is that disruptor, that innovator.
01:30You're not much of a gamer.
01:31Unless you're going against the popular trend.
01:34No one ever thought Jerry had to get you to fire Jimmy.
01:37You don't know half the stuff that was happening.
01:40Playing for the Cowboys is different.
01:43The most valuable sports franchise in the world.
01:45No matter what they say, they can't prepare you.
01:54You just got to experience it.
01:56And the only thing else I got to say is, how about this?
01:58Hellboy!
02:00We do it our way, baby.
02:01We do it our way.
02:26We do it.
02:27We do it.
02:28We work to a ig