Newry stylist poised for retail success with sustainable clothing brand

NationalWorld.com

Local stylist Laura Byrne, founder of Laura Jane The Label has designs on tackling the world of fast fashion as she prepares to unleash her line of high-quality wardrobe staples onto the retail market after receiving assistance from Go Succeed, the free enterprise support service, delivered by Northern Ireland’s 11 councils

Transcript

00:00I have a real passion for empowering women. I want to make women feel good

00:04about themselves on the inside so they shine on the outside.

00:12My name is Laura Byrne and I am the owner of Laura Jane The Label.

00:17Laura Jane The Label is a women's clothing wear brand specialising in good quality,

00:23affordable wardrobe staples for everyday women. I think from a very young age I've

00:28always dreamed about having my own business but it was only in the more recent years that I kind of

00:34figured out how to bring that to life so I studied as a personal stylist and that kind of gave me a

00:40good insight into women's shopping habits and their wardrobes and what they were missing from

00:46their wardrobes and that's where I spotted the gap in the market. A friend of mine had told me about

00:53GoSucceed and we were having a chat about just the general day-to-day struggles as a business.

00:59She had told me about GoSucceed and she had reached out and got some mentoring so I got on to GoSucceed

01:06and told them the areas that I was struggling with in my business and they gave me some mentoring.

01:13It was amazing, it was really invaluable to the business that really helped me as well as that

01:19I availed of the workshops so both in person and online and I was also very successful then in

01:27getting the grant application. So with the GoSucceed grant I was able to exhibit at a large retail event

01:36down the country which is something that I didn't feel was open to me before reaching out to GoSucceed

01:43and it was really successful. I connected with lots of new businesses as well as reaching a whole new

01:50customer. I would definitely advise any entrepreneurs and even friends that are in business now I've

01:58urged them to sign up because it's such a good service you have that support when you are running

02:04a business on your own. It can be lonely and daunting but the support is there.

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