SEEK People & Purpose Awards celebrate exceptional HR practices

The Star

Jobstreet by SEEK Malaysia held its second SEEK People & Purpose Awards to celebrate passionate and purpose-driven excellence in human resources amongst organisations in Malaysia.  The awards honour both organisations and individuals committed to purpose-driven accomplishments – making a meaningful impact on employees, communities and society, while inspiring and motivating the HR community towards positive change.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00Seek People and Purpose Award

00:15So the Seek People and Purpose Award, what inspired us to organise this event?

00:20This is the second year that we're doing this.

00:22If you look at the name of the event, the Seek People as well as Purpose.

00:27On the purpose side, what we intend to achieve is to celebrate employers out there

00:32who champion workplace values, who champion authentic employer branding

00:37as well as purpose-led leadership.

00:40And by doing so, employees will feel a lot more motivated,

00:44they feel valued and they feel inspired.

00:46So we did this to recognise purpose-led leaders in the organisation.

00:51Now, a purpose is only meaningful when we've got the right people

00:55to deliver and design on that purpose.

00:57So what we have done here as well is to celebrate HR practitioners out there

01:02who are passionate in building the workplace for the future,

01:06in shaping the businesses of the future.

01:08So if you look at the categories that we have, we have three in total.

01:15The first one is Top Voted Employers.

01:17And this is what we are trying to recognise as best employers for every sector.

01:22And the scoring is based on Malaysians who are working and their top biggest best employer.

01:29So that's the first one.

01:30The second award that we have is the SEEK People and Purpose Recognition Award.

01:36So what it does is, it looks at employers out there who have posted an ad with us

01:41and has garnered the highest number of candidate engagement.

01:44And this is then voted by, technically, candidates from Job Street by SEEK.

01:48The third category is a submission-based.

01:51And for us, what we are trying to do is identify HR practitioners or employers out there

01:58who embrace workplace values.

02:01The scoring of that is judged by 16 esteemed senior HR leaders across the industry.

02:08And how does this then tie in with six values?

02:11For us, we are big on ensuring that when you hire somebody, it's not just based on salary.

02:17We hire somebody to build a workplace for the future.

02:20The success of a company is not just based on the business ambition.

02:24It's also based on what kind of culture we have built,

02:27what kind of culture they have built and they have advertised for themselves.

02:30And things like employer branding, for example.

02:33So what we are trying to do is identify and recognise employees out there

02:37who are investing for the future, building their employer brand,

02:41and as well as shaping the future of workforce.

02:43We have been embarking on the AI journey for many years now.

02:52And what we do out of this is to one, drive efficiency.

02:55Second, remove biasness.

02:57And by doing so, AI has enabled a lot more fair hiring practices

03:01and encourage a lot more diversity and inclusiveness in the HR network.

03:05Now, what AI does is it helps with efficiency, but it doesn't replace human decision making.

03:12And it's important that we train our HR practitioners out there

03:16to know how to use AI to their best abilities.

03:19AI is only as good as how you know how to prompt it.

03:22And the future of talent acquisition is going to be focused less on administrative tasks,

03:28but more on human connections to facilitate better decision making.

03:37About two years ago, we decided to unify our platforms.

03:40So what that means is across the eight geographies that we operate in,

03:43we all use a single platform.

03:45Now, what that has unlocked is instead of doing a product release three times

03:49because we have three brands under the seek umbrella.

03:52We do it one time now.

03:53So instead of releasing three products a year, we are now doing three products a month.

03:58That's the velocity of product releases that we are now unleashing.

04:01Now, what we're trying to solve for is how do we hire smarter and more efficiently in this process?

04:08That cuts across smarter search.

04:11How do we ensure that the right ads get surveys to the right candidates?

04:15Vice versa.

04:16We're going to do a lot more on AI to ensure that we make this process a lot more efficient

04:21and remove bias or preference hiring as much as possible.

04:26Ever since we unified our platforms, we have integrated more than 200 data scientists across our region

04:32to ensure that we build a more efficient platform and promote fair hiring practices.

04:38For us at SEEK, what we have invested in is understanding how candidates and their preferences are evolving with time.

04:51So we've released what we call a talent attraction lab covering 33,000 candidates across APEC.

04:57And what that enables our employers to do is identify ways to retain a talent beyond salary.

05:06So salary is still the biggest. It's still the biggest driver of most candidates today.

05:10But once upon a time that gap versus the next biggest driver was a lot bigger.

05:16Right now what we are noticing is things like work-life balance, flexible working arrangements,

05:21career development opportunities have really risen in ranks and they are very much neck to neck with salary.

05:28And it's things like that that will help drive retention for our employees out there.

05:40This event has already grown from what it was last year.

05:43We've doubled the amount of submissions, we've increased the number of awards,

05:46we've even grown the number of participations.

05:48We want to be bolder and bigger next year

05:50to recognise HR practitioners ideally across the Malaysian footprint or even bigger.

05:54Maybe Southeast Asia? That is the plan.

05:57And the idea is to go bigger and bolder.

05:59And the idea is to go bigger and bolder.

06:00Yeah!

06:04Congratulations.

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