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Content creators Baus Rufo and Raco Ruiz break down the secrets to identifying your niche and connecting with your ideal audience. From real-world tips to personal experiences, this video is a must-watch for aspiring and seasoned creators alike.

Watch the full PEP Live interview here: https://youtu.be/6BzH6ngk8z4

#PEPLive #BausRufo #RacoRuiz #PEPVideo #ContentCreation #CreatorTips

Host: Rachelle Siazon
Executive Producer: Kat Gangcuangco
Director: John Henri A. Mariano
Videographers: Micah Moleno, Rommel R. Llanes
Editing: Rommel R. Llanes, Khym Manalo

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Category

People
Transcript
00:00How do you discover or find the niche in your niche?
00:04Like with Vowse, the workplace, the skits.
00:08That's what you want to do.
00:11I think you would hear other content creators say this,
00:15but just start with or from what you know.
00:18At that time, I had like 10 years of experience in corporate, not just advertising.
00:23So you know, I had a deal with a boss that I didn't like.
00:26I'm a best friend that I always had my job.
00:29There are times that I didn't promote.
00:31There are times that I don't want to do my summer outings in Pansol.
00:34Right?
00:35So that's what I wanted to do.
00:37And there are still a lot of people.
00:39But yeah, just start with what you know.
00:41And then from there,
00:42I have to do my posts online.
00:46So true, you just got to do what you know.
00:48Because if you're going to base it on another content creator doing something,
00:51like for example, you idol Vowse.
00:53And you try to do advertising skits,
00:55but you don't know that.
00:56People will tell.
00:57Like you're just trying to be an imitation Vowse.
00:59So you just got to focus on like what makes you unique,
01:02and then just double down on that talaga.
01:04Because first,
01:05I was doing so many skits,
01:06trying to like emulate these international YouTubers that I would always watch.
01:10And he didn't have the audience.
01:12But as soon as I like localized my humor a bit,
01:15like I was thinking,
01:16what's funny to my schoolmates?
01:18What's funny to my friends?
01:19Yeah.
01:20Doon siya nagpick up.
01:21Yeah.
01:22So you just got to think about more niche things.
01:25Yeah.
01:26That you would specialize in.
01:27Actually magandang point yung sinabi ni Rako.
01:29Try to imagine specifically like,
01:33sino yung person na sobrang matutuwa sa content na to.
01:36Yes.
01:37And yung akin is yung taong pagod.
01:39Maraming taong pagod.
01:40Yung parang maraming nakaka-relate.
01:41Yeah.
01:42You relate.
01:43That's the golden word.
01:44Relate.
01:45Kasi you can't cast too wide of a net.
01:46Kasi you won't catch anything.
01:47Correct.
01:48So try to capture a specific audience.
01:49So try to capture a specific audience.

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