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PH Hospital leads campaign to support cancer patients

Dr. Dennis Serrano, president and CEO of St. Luke’s Medical Center, leads the launch of the 'Piso Para sa Kanser' campaign on June 27, 2025 aimed at supporting cancer patients. The campaign seeks to harness the collective power of micro-donations to ease the financial burden on cancer patients and bolster cancer-related projects and research across the country.

VIDEO BY ALLEN LIMOS

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Transcript
00:00The answer is something that we will never cease to battle, I think.
00:07The goalposts are always moving in terms of research and development,
00:12always moving in terms of outcomes,
00:16always moving in terms of the social component and the emotional component for patients.
00:22And because it's a never-ending battle,
00:25eventually it doesn't only take a toll on the physical, the emotional,
00:33but also on the financial status of our patients.
00:38Alleviating the financial status helps a lot
00:42because it gives them much-needed care.
00:45It gives them access to medicines that, here before, they could not afford.
00:52And at the same time, it gives them the ability to cope, to cope with the disease.
00:58Because the cost of cancer is not just in the medicines,
01:02it's not just for oncology, it's not just for pain.
01:09It extends to what the family can afford, to what the future holds for these patients.
01:15And every little bit helps.
01:16And moving towards this endeavor of PISO,
01:20PISO is a little, but the endeavor is big.

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