Cardiff City ambitions for League One season as owner Vincent Tan backs Bluebirds

National World - LocalTV

Cardiff City are aiming for an immediate return to the Championship as owner Vincent Tan backs the Bluebirds to bounce back. With Tan’s continued financial support, the club is expected to invest smartly in the transfer market.  New signings, coupled with a refreshed managerial approach, reflect renewed ambition as Cardiff seek to dominate League One and secure promotion at the first time of asking.

Transcript

00:00Well, we've spoken a lot this summer so far about the ambitions of Cardiff City

00:07now that they've been renegated down to League One from the Championship.

00:11But of course, now we're in the summer and things are starting to get a bit real for the club,

00:14realising that they are indeed in England's third tier,

00:17and that they need to sort that out quickly, have a reset at the club.

00:21What are the ambitions for this season?

00:22Is it straight away to be promoted?

00:25Is it to consolidate?

00:26Because of course the club did need, let's be honest, a big reset they've now brought in.

00:30A new head coach, replacing Omariza as well.

00:33So how does Cardiff approach this summer and the upcoming season?

00:38Will there be lots of sort of, will there be doubts if Cardiff on really towards the end of the table

00:44come, say, the start of the winter and the turn of the year?

00:47Or will supporters actually be thinking, OK, you know, the club needed a lot of things to be changed in it.

00:52And so we can't rush their progress too much because just how poor things were last season in the Championship.

00:58So let's go now to our Wales sport correspondent, Charles Higg-Jones.

01:03Charles, what are Cardiff looking for this season?

01:06Under the new management, with perhaps fresh ambition from the board to really turn things around,

01:12what can we expect from Cardiff City as a club?

01:14Are they wanting to be promoted?

01:16Is that the aim?

01:18Is that exactly where they want to be?

01:19Do they want to be challenging at the top?

01:21Or do they realise that that's going to be quite an ask because of just where the club was?

01:25And do they actually need to consolidate for a bit of time?

01:27And even if that means pushing on towards the end of the season,

01:30but that fans shouldn't get too disappointed if things don't click straight away

01:33when the season gets underway in August.

01:35What are your thoughts?

01:38Yeah, for Cardiff City, obviously, you know, you look at the season,

01:41you look at it all on paper with the fixtures going to be released

01:45and the way things have gone across this summer so far.

01:48Obviously, Barry Murphy coming in, I mean, that's a massive appointment.

01:52It's an appointment with a bit of intent, I feel.

01:55You know, the simple steps to achieving legal promotion at the moment,

02:02you know, firstly, it is sort of a bit of an overhaul, a bit of key departures.

02:05We've seen it with the likes of, you know, Wolves in the past,

02:09Birmingham City last season, Wrexham on the rise as well.

02:13But, you know, in terms of the first two there,

02:15they went down from the championship in dire straits,

02:17in dire need of a bit of revival.

02:20And Cardiff City are going to have to use Birmingham City as a bit of a,

02:24you know, an example, a bit of a case study.

02:27Obviously, you know, not as easy without that huge, huge investment from overseas.

02:32But, you know, it's real simple that these are things they have to get right.

02:39These are things they have to get done early as well.

02:41You know, you mentioned when relegation happens, it's all about rebuilding.

02:46And however quick that takes, you know, you can be stuck down there for a number of seasons.

02:51You know, look at the likes of Sunderland,

02:53who are now back in the Premier League after all that time as well.

02:57So, yeah, it's obviously a massive, massive ambition to get promoted.

03:02They won't really want to mess around.

03:03They want nothing less than promotion.

03:05You feel that, you know, at the end of the day, it's cautious but hopeful.

03:12And you feel that anything but promotion, but returning to the championship

03:17at the first time of asking will be a failure.

03:19And the Cardiff fans will believe in that.

03:21They'll believe because they have such high expectations of this group.

03:24You know, you look at the young players, the exciting youngsters throughout the side

03:30who are obviously left out of the Wales squad as well for the last sort of World Cup qualifying campaign.

03:36And that shows the sort of where Cardiff City are at as a group, as a team, as a club at the moment.

03:42They are just falling short.

03:43But they are entering this post-relegation reset.

03:47They need to ensure it.

03:49Obviously, they've got the new manager in.

03:50Barry Murphy comes with a load of experience.

03:53I feel it could be a real perfect match.

03:56You know, he's helped get the best out of the likes of Cole Palmer, Romeo Lavia at Manchester City.

04:00So, he's got a load of experience, a load of focus on youth.

04:04And I feel that's where Cardiff are going to get this right.

04:07You know, Vincent Tan said he's involved.

04:09He's really happy with Barry Murphy as the appointment.

04:12And, you know, managerial-wise, and Barry Murphy's words have been fantastic since he, you know, first joined.

04:19He's really getting a statement out there that, you know, this is the club he wants.

04:23This is the ambition, the project that he wants to build in with Cardiff City.

04:28And he's hoping he'll go to plan.

04:30And I'm sure, you know, Cardiff City fans are very excited for what's to come.

04:34They've got to enjoy League One.

04:35You know, they can't just change it.

04:36They can't change the past now.

04:38They have to enjoy it.

04:39They have to relish it.

04:41And hopefully go up at the first time of asking.

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