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The design of the Audi Q3 SUV
AutoMotions
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18/06/2025
Designer Ramon Sellers Sirvent and RaΓΊl Cano Terol present the highlights of the exterior and interior design of the new Audi Q3 SUV.
Category
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Motor
Transcript
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00:00
This car is all about this sculpturality, but at the same time, super dynamic feeling.
00:08
I think what a proper SUV has to be.
00:12
What we want to have in this car is to have this feeling of roll-up car.
00:17
We want that the car feels bigger and stretched, a bit more voluminous.
00:22
But what we decide is, if you look at the exhibit of the car, you have this upright front,
00:28
a long bonnet, and this straight and fast roof line.
00:31
This makes the car feel stretched and bigger than it is.
00:36
The design team we always had in mind to create a welcoming interior.
00:41
We created by the high-value material that we use.
00:47
The main volume of the car is created by what we call the UFO line.
00:52
It's that line passing through the whole car, front and back.
00:59
And it's dividing the paint volume into big areas.
01:02
The area where the light is catching and the area where the shadow is hitting.
01:07
And this makes the car super sleek, but at the same time sculptural.
01:11
The digital stage, with our panorama display from upper class, the graphics are more simple, minimalistic and user-friendly.
01:22
For the first time, Audi is integrating the shifter in the column.
01:29
Now we have the possibility to bring more usability to the customer.
01:34
The front basically is all about the sporty, but at the same time dominant feeling.
01:44
You have the lamps, they are pretty thin, also positioned pretty high and upright.
01:51
We try to create a stage for the display.
01:55
Combining ambient light and market light and of new fabric-filled light,
02:02
we bring to the customer function and emotional lighting in the car to emphasize the design.
02:09
We have a toby that we call the flying cabin effect.
02:12
It's passing through the D-pillar, so the D-pillar is the touch.
02:16
And it's ending kicking up, creating the spoiler.
02:20
And this together with the line that describes the walker that is going the opposite way,
02:27
giving the really movement and dynamism to the car.
02:33
You find this really thin and horizontal light band that is ending in these elements that are vertical.
02:42
So the brake lamps are vertical.
02:44
And the whole thing together makes the car feel so unique and so characterful.
02:51
That I think is the highlight of the car.
02:57
My name is Ramon Seller-Sirvent.
02:59
I'm team leader exterior design at Audi.
03:04
I'm Raul Cano Terol.
03:05
I'm interior designer at Audi.
03:07
And this is the new Audi Q3.
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