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  • 18/06/2025
Designer Ramon Sellers Sirvent and RaΓΊl Cano Terol present the highlights of the exterior and interior design of the new Audi Q3 SUV.
Transcript
00:00This car is all about this sculpturality, but at the same time, super dynamic feeling.
00:08I think what a proper SUV has to be.
00:12What we want to have in this car is to have this feeling of roll-up car.
00:17We want that the car feels bigger and stretched, a bit more voluminous.
00:22But what we decide is, if you look at the exhibit of the car, you have this upright front,
00:28a long bonnet, and this straight and fast roof line.
00:31This makes the car feel stretched and bigger than it is.
00:36The design team we always had in mind to create a welcoming interior.
00:41We created by the high-value material that we use.
00:47The main volume of the car is created by what we call the UFO line.
00:52It's that line passing through the whole car, front and back.
00:59And it's dividing the paint volume into big areas.
01:02The area where the light is catching and the area where the shadow is hitting.
01:07And this makes the car super sleek, but at the same time sculptural.
01:11The digital stage, with our panorama display from upper class, the graphics are more simple, minimalistic and user-friendly.
01:22For the first time, Audi is integrating the shifter in the column.
01:29Now we have the possibility to bring more usability to the customer.
01:34The front basically is all about the sporty, but at the same time dominant feeling.
01:44You have the lamps, they are pretty thin, also positioned pretty high and upright.
01:51We try to create a stage for the display.
01:55Combining ambient light and market light and of new fabric-filled light,
02:02we bring to the customer function and emotional lighting in the car to emphasize the design.
02:09We have a toby that we call the flying cabin effect.
02:12It's passing through the D-pillar, so the D-pillar is the touch.
02:16And it's ending kicking up, creating the spoiler.
02:20And this together with the line that describes the walker that is going the opposite way,
02:27giving the really movement and dynamism to the car.
02:33You find this really thin and horizontal light band that is ending in these elements that are vertical.
02:42So the brake lamps are vertical.
02:44And the whole thing together makes the car feel so unique and so characterful.
02:51That I think is the highlight of the car.
02:57My name is Ramon Seller-Sirvent.
02:59I'm team leader exterior design at Audi.
03:04I'm Raul Cano Terol.
03:05I'm interior designer at Audi.
03:07And this is the new Audi Q3.

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