The design of the Audi SQ5 Sportback

Designer Juan Carlos Huerta Martinez presents the highlights of the exterior and interior design of the new Audi SQ5 Sportback.

Transcript

00:00The car has a really nice color. I really like it.

00:17The Q5 Sportback actually means a lot to me. It is really important, of course, to respect

00:22the character of the Q5. The Q5 is a car that is very well known in the Audi family. In

00:27this sense, I think we just took the best of it and we improved it in certain areas

00:32that we consider it was important. We made the focus on redefining the concept. Keep

00:37the dynamism of the car. We lifted the lights. We lifted the rear lights. We made the shoulder

00:44more dominant. It really brings the character of the car to the street.

00:51We have here a Q5 Sportback, which is a really important car, actually, for the Q5 family.

00:57The Sportback is something really special because it's got all this power of the SUV,

01:01but with a really dynamic rear. It glows really towards the back and it brings this extra

01:06dynamism to the car. The design of the Q5 Sportback is built on

01:11clarity. It was really important for us to reduce every element to the maximum. That

01:16is the perfect place also to have this three-dimensional element that is the rear light that goes from

01:21side to side, making an emphasis on the width of the car.

01:27Sportivity we see, of course, in the rear bumper, the diffuser, and of course, we have

01:32double round symmetrical exhaust pipes. For the design of this SQ5 Sportback, it was

01:38really important to play with certain elements, for example, the light that moved upwards

01:44to bring more character in the street. We created a three-dimensional element that

01:51it contains and it split the functions in two elements. We see the graphic in the upper

01:55part and it's hiding the functions in the lower area. Of course, Audi means single frame.

02:01In that case, we see this octagonal shape where we are highlighting with this 3D element

02:06one of the sides, and therefore, we create this pattern that clearly communicates that

02:11this is an SQ5 Sportback. We created a really dynamic and sporty silhouette

02:18in the exterior of the SQ5 Sportback, even though we didn't do any compromise in the

02:23interior. I'm around 1.90m, but I still have plenty of space around me.

02:32The interior is, of course, classical Audi, extremely human-centric. Interior and exterior

02:37are created since the beginning with the same philosophy and the same character. This is

02:41always really important in Audi design. We say we start from the inside out, and it's

02:46really visible in the SQ5 Sportback how this character is communicated directly to the

02:51customer in the street. My name is Juan Carlos Huerta. I'm an exterior designer at Audi Design.