Four Strategies for Title Companies to Win More Business

HousingWire

Is winning new title business feeling impossible? It doesn't have to be! Discover four powerful strategies to help your title company thrive, even in a challenging market.   Learn how to build lasting relationships with real estate agents and lenders by becoming their go-to resource. Plus, find out how sharing expertise and making it easy for clients to share positive experiences can give you a competitive edge.   We'll also cover how to strengthen your digital presence, optimize your website, and claim your Google Business Profile, ensuring you make a stellar first impression! Ready to win more business?   #titlecompany #realestate #businessgrowth #titleinsurance

Transcript

00:00Does winning new business feel harder than ever? You're not imagining it. Higher interest

00:09rates, lower inventory, and tighter margins mean fewer deals and tougher competition.

00:16But even in a slow market, there are plenty of opportunities to grow.

00:20Here are four strategies to help title companies win more business.

00:26Build real relationships. For title companies, trust is everything and it's

00:35built long before the closing table. Real estate agents and lenders work with

00:40people who communicate, solve problems, and keep deals on track. To grow your

00:47network, attend open houses or local association events. Offer co-branded

00:53tools like net sheets or checklists. Be the most responsive contact in their

01:00inbox. Show support online. Like and share their wins. Building relationships takes

01:07time but it's one of the best investments you can make. Share expertise and be

01:13their go-to resource. Being good at your job isn't enough. People need to know it.

01:20Create helpful content that helps your partners look smart in front of their

01:25clients. Write blog posts, record short videos, or host webinars. Repurpose one

01:33blog into multiple social media posts. Use your team's daily experience for fresh

01:39content ideas. When you make others look good, they'll remember you. Make it easy to

01:46share positive experiences. A great experience speaks for itself, especially

01:53when someone else shares it. Encourage clients and partners to leave reviews

01:58right after closing. Provide direct links and simple prompts. Share positive

02:05feedback on your website, social media, and marketing materials. And if possible,

02:11collect video testimonials. Even a quick phone recording can be powerful.

02:18Strengthen your digital presence. Your website is often your first impression.

02:23Make it clear, credible, and easy to navigate. Optimize your site with location-based

02:31keywords. Keep content fresh. Update bios and FAQs. Claim and maintain your Google

02:39business profile. Ensure your site is mobile friendly and fast loading. Don't

02:46forget to audit your digital presence at least twice a year. In a tighter market,

02:51proactive title companies will thrive. Stay visible. Provide real value to clients.

02:58nurture your clients. And nurture your relationships. The ones who do will always come out on top. For

03:06more insights, visit SoftPro's blog and keep your business moving forward.

03:13For more insight, visit Àsまり English showing, please visit CirePro's website.

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