The Yorkshire ISA experiment: Our test to see if region's listed companies can beat the market and boost your savings

Yorkshire Post

Introducing 'The Yorkshire ISA Experiment'!  The Yorkshire Post is launching a year-long experiment to see if returns from the dozens of listed companies based specifically in the Yorkshire region can beat the market average and cash savings rates.  To find out more, sign up to the free Yorkshire Post business newsletter: https://www.yorkshirepost.co.uk/newsletter

Transcript

00:00So can you use Yorkshire's famous regional pride to back our brilliant

00:06businesses financially? That's the question I want to find out. My name is Chris

00:10Byrne, I'm the Yorkshire Post Business and Features Editor and we've come up with

00:14an idea that I think is really exciting and love people to participate with. Now

00:18you may have seen quite a lot in the news recently about Labour and the Tories

00:22wanting ordinary people to invest more in stocks and shares and the reason for

00:27that is potentially it's a win-win. The companies that are invested in, publicly

00:32listed companies, get more capital to spend on the activities they want to do,

00:36the expansions they want to pursue etc. The investors potentially get higher

00:40returns than they would do from an ordinary cash ISA while also having the benefit of

00:46backing businesses they like. Now the Tories have talked about British ISA, extra money

00:52going to start into UK companies and what I've been wondering is whether you could

00:58do that on the Yorkshire level. So we've got about 64 listed companies in

01:02Yorkshire, some really big names, Jet 2, Persimmon, Card Factory, those types of

01:07businesses you'll heard of. Lots of other promising businesses, lots of other big

01:11businesses you might not have heard of, all doing brilliant stuff. The idea is this, the

01:17Yorkshire ISA experiment. Over the course of the year we will track whether investing

01:23in Yorkshire listed companies will get you a better return than the wider UK

01:28FTSE and their average cash savings rate. We'd love you to take part, set up a

01:33virtual portfolio so no real money involved, tracking all 64 companies but what

01:38we want to do is get people to choose ten Yorkshire companies and see if their

01:43returns over the course of the year would be better than the rest of the market.

01:49Can Yorkshire beat the market? You'll never hear the end of it if we do.

Category

Transcript

Recommended