The Football Association of Wales is facing criticism over the inability for fans to personalise the women’s Euro 2025 away shirts with names and numbers. Adidas released the mint-green kit for Cymru’s historic debut at a major women’s tournament, but fans were left frustrated when they discovered the option to add a player’s name—standard for men’s kits—was not available.
00:00The Football Association of Wales is facing criticism over the inability for fans to personalise the women's Euro 2025 away shirts with names and numbers.
00:13Adidas released the mint green kit for Wales' historic debut at a major women's tournament,
00:18but fans were left frustrated when they discovered the option to add a player's name.
00:23Standard for men's kits was not available.
00:26One current squad member told The Telegraph it was extremely disappointing that such a milestone moment visibly was still being denied.
00:36We've said for years visibility is key, she added.
00:39It's impossible to be in this history-making moment and actively choose against it.
00:45The issue has also affected fans directly.
00:48One mother looking to customise a shirt for her daughter was left disheartened after being told it wasn't possible at JD Sport.
00:56The FAW says it's working with both JD and Adidas to resolve the issue ahead of the tournament and emphasised it wants every fan to have the opportunity to personalise their shirts.
01:11JD, meanwhile, confirmed that personalisation is available on the home shirt and they are awaiting an update on the away version.
01:19The timing of this row is particularly unfortunate given the broader rise of women's football in Wales.
01:27The senior team's Euro qualification has already inspired record attendances and a 45% rise in female participation at a grassroots level.
01:37Investment in coaching, infrastructure and visibility has helped grow the sport rapidly.
01:42And Euro 2025 is seen as a breakthrough moment for the women's game across the nation.
01:47We're fighting for shirts, we're fighting to be in that squad, which is just increasing the training as well and the intensity in training.
01:57So it's really good. We're in a very good place at the minute.
02:00Wales begin their Group D campaign on July 5th against the Netherlands before facing France and then rivals England.
02:07But for this momentum to truly matter, both players and fans must feel seen.
02:12Do you think of any other big objects in the welcoming scene as well?
02:18You can look at people from the slapped and opposition in a group of players or24.
02:22So those optimal families are leading the backbone of the family could never identify theught and its charge of cupid of ã.
02:28Whereas you're running in an treble from the other small amounts of heaven in the atmosphere when they may be had contracted by the University of serve.
