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Ayanna Pressley Asks 23andMe Founder: Can De-Identified Genetic Data Be Linked Back To Individuals?
Forbes Breaking News
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6/10/2025
During Tuesday’s House Oversight Committee hearing, Rep. Ayanna Pressley (D-MA) questioned Anne Wojcicki, Founder and Board Member of 23andMe, Inc., about de-identified genetic data.
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00:00
from Massachusetts. Ms. Wojcicki, you claimed that 23andMe is all about
00:10
consumer empowerment, but most people ended up actually exploited, not knowing
00:15
that they signed up to have their genetic data auctioned off to the
00:18
highest bidder. We're not just talking about email addresses, we're talking
00:21
about names, birth dates, genetic lineages, literal DNA, data that
00:27
implicates entire families, not just the person who gave the sample.
00:32
Ms. Wojcicki, can genetic data, even if de-identified, be linked back to
00:38
individuals?
00:39
Ms. I appreciate that question. Could genetic data be linked back to
00:47
individuals? You would, you can link back. Your DNA is your DNA. If I have a way of
00:57
matching it to something that potentially connects to you, then you could
01:00
potentially identify.
01:01
Ms. So the answer is yes. The answer is yes. The genetic data, even if
01:08
de-identified, can be linked back to individuals, just the science.
01:12
Ms. Well, to, no, DNA, if I had your sample, essentially if I know what your picture
01:19
looks like and I see another picture, I can connect those. But just having your DNA
01:24
alone, if I just went to the subway and I swabbed it and I looked at samples, I would
01:30
not be able to identify who was there.
01:32
Ms. I don't have much of it. There's a lot of ground I need to cover here.
01:36
And so I want a more direct question here. So I'm going to go to Ms. Hu. Is de-identified
01:41
genetic data truly anonymous or can it be traced back to individuals? Ms. Hu.
01:47
Ms. Thank you so much, Congresswoman. I'm not a scientific expert on that exactly, but there has been
01:54
research on the limits of de-identification and also the risks of re-identification.
01:59
Ms. All right. Fair enough. Yes. It absolutely can. With just a few pieces of additional information,
02:05
like zip codes, gender, or 23ME's find your relative feature, it becomes easy to re-identify
02:13
people and to expose their personal health information. 23ME's privacy agreement talks about anonymous
02:20
data, but DNA can never truly be anonymous. That is the point. Now, Ms. Wojcicki, you said a limited
02:27
number of customers were compromised by the data breach, but the truth of the matter is that out of
02:32
the 15 million people who trusted this company, half of them, 7 million, had their data exposed. So that's not
02:43
inconsequential. It's deeply consequential. And now that same data can be sold off to a for-profit
02:50
pharmaceutical company so you can understand why people are rushing to delete their accounts. But the
02:55
thing is, when people have tried to log in and delete their data, they received error messages and then the
03:00
website crashed. That is not okay. Your company is preventing people from deleting their information.
03:09
Mr. Sel Savage, it's time to put people first. Will you contact each of your customers seeking
03:16
consent for 23ME to continue holding their data? Yes or no?
03:20
A simple opt-in communication that you send out before any bankruptcy sale. I want to really
03:26
underscore that. Congresswoman, we first have sent a notice out to all of our customers via email
03:32
via email, notifying them of the sale, and that we, a second email is currently going out this week,
03:39
notifying that their sale is happening. Mr. Sel Savage, reclaiming my time. Please just answer the question
03:43
yes or no. Okay? Will you commit to contacting each of your customers seeking consent for 23ME to continue
03:50
holding their data? This should be a simple opt-in communication that you send out before any bankruptcy sale.
03:58
Yes or no? Congresswoman, it's not that simple. We believe we've already received that since then.
04:03
Why not? These people are deserving of this, you know, these assurances and this insurance.
04:07
They're, they're already, they've been violated in so many ways here.
04:11
Ms. Wojcicki, will you amend your bid to commit to a similar consent requirement then?
04:17
I don't believe I can talk extensively about my bankruptcy, about the, the bid, but I can say in the past,
04:23
for example, when we did the GSK partnership, we proactively communicated with all customers with that link.
04:29
I know that. I know that. I know that. I know that. It's not good enough. It's not good enough. It is just not good enough.
04:37
People trusted you with their more personal information. Show them you respect them.
04:42
They do not need your apologies anymore. And they don't need your sympathy. What they need is legal protection.
04:49
So if you're not able to protect the 15 million people and their families who trusted you, this company should not exist.
04:57
The breach of data, the breach of civil liberties, the confusion this has caused for millions, it might just be time to give it up.
05:04
I yield back.
05:09
Chair, no recognizing.
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