Canada Updates Its Sports Betting Framework & Rules

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00:00okay so let's go to uh canada some new sports betting framework reintroduced there canada

00:04constantly you know moving those goal posts around changing their ideas for for for different sports

00:10books that are allowed and i know you're following it over at lsr yeah so i mean you know we have to

00:15go back to 2021 when canada changed their rules to allow for uh single event sports wagering of

00:20course parlay bets were allowed through the lottery in the different provinces before that

00:26but that opened it up so the lotteries could all offer single event sports wagering then that moved

00:31to ontario opening up their commercial market and now they're one of the most robust and and

00:35you know probably pretty successful in terms of revenue wise uh sports betting and i gaming

00:41markets in north america that will now move on to alberta as well who is basing it on their ontario

00:47uh on the ontario framework now what's interesting is two years ago uh or it might have been last

00:52year i can't quite recall but senator marty deacon introduced a uh framework for a national

00:59advertising you know rules um for sports betting in canada because you know they heard a lot from

01:08constituents and the like saying hey this is too much too much ads we're seeing too many ads this isn't

01:13okay um and this is something of course we've seen in markets across north america as you know you get

01:20people a little upset even people who do like sports wagering can get a little overwhelmed by

01:25some of the ads during games and and things like that so we saw it move through the senate it was

01:31going to the uh the other side of the parliament however the way things work up in canada as soon as

01:38uh prime minister justin trudeau said was resigning and they had to hold a new national election that

01:44kind of restarted the fr the process so now deacon had to reintroduce that framework and we'll see if

01:51it can kind of gain the same momentum it did before and what's interesting is it it would set up a

01:56framework and they they would kind of put together it with the canadian gaming association and the tv

02:01broadcasters and the like who are already doing that on their own but then you also see people coming

02:06out against it you see the nhl and nfl have said hey can we not do this that's a little bit much

02:12you've seen the statistics already that were presented in the hearings that said hey the ads

02:18are way down from 2022 to now you know i think they've been almost quartered when you look at how

02:23many ads have been run this past year versus two years ago and so it's interesting that this is

02:30already kind of tapering off up there and then you also have to take into account that ontario has some

02:35of the strictest uh advertising rules already in terms of sports betting you know you can't

02:42give out promos without customers opting in you can't have it you know in that first year we saw

02:47tons of uh operators get fined because they were putting ad advertising and adverts of those promos

02:54in you know transit stops and things like that we also saw them come back and revise their sports

03:00betting rules to say hey you can't use athletes retired or uh current so that's you know they had

03:06wayne gretzky and connor mcdavid in early ads and they disallowed that they also said you can't

03:12use celebrities um and so there's already very strict rules in ontario the only open market and

03:18so it'll be interesting to see if this framework which you know again the canadian gaming association

03:23and the association of broadcasters have said like whether or not this passes we're developing

03:28something and we will stick to it so you know i don't think this has to be something the federal

03:33government has to be involved in but nonetheless marty deacon reintroduced it even though it passed the

03:38senate last year and then fell apart after justin trudeau stepped down and there was a new national

03:42election