Canada Sports Betting Ads: Changes and Regulations Review

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00:00All right, let's talk about sports advertising for sports wagering in Canada.

00:08We've seen a little bit of a drop off here coming and we know that there's more restrictions

00:11in Canada than they are in the U.S.

00:14Yeah, so this is something I was watching just before coming on here and then it wrapped

00:17up just in time so I wasn't late for you, Craig.

00:19I would never be late for you, but you know, there's going to be another one tomorrow.

00:24Today was just kind of hearing witnesses.

00:25There were two hearings last week where they talked about it.

00:28Clause is going to be interesting because it's the commission that's going to kind of

00:31be tweaking it with amendments and considering clause by clause and probably voting it for

00:36or against to get out of the committee.

00:38So that'll be an interesting meeting tomorrow night.

00:41But yeah, it's I mean, Ontario has pretty strict, you know, advertising rules and that's

00:48been shown through fines.

00:50I mean, when it first launched in 2022, there were quite a few fines against operators,

00:55including, you know, BetMGM and PointsBet and the like for TV ads, ads at transit stations,

01:03billboards that, you know, offered promotions or showed promotions.

01:07But in Ontario, you need to opt into ads.

01:11So you can't just get those promos out in the public so that, you know, that's one of

01:15them.

01:16They amended their laws or regulations to prohibit using athletes in advertising except

01:23for responsible gaming ads.

01:25So there's those things.

01:26But then the national parliament introduced a bill last year that this is the one they're

01:31talking about to create a national framework for advertising because a lot of people have

01:37been fed up with how many ads have come through.

01:41And it's a lot of the same things we've seen in Ontario.

01:44Some of the same things we've seen here in Ohio and Illinois, you know, prohibiting the

01:48use of free bats and, again, not using athletes, not advertising in places where kids or people

01:56under 21 are, things like that.

01:59And, you know, there's a lot of pushback from the industry, of course.

02:03But they're also saying, you know, we don't need a national framework.

02:06You just need a strong place like Ontario and the rest of the provinces will kind of

02:12be cascaded through that because operators aren't going to make different ads for different

02:16places.

02:18And then the other thing is, you know, you've seen a lot of witnesses say, listen, there

02:23was a huge amount of ads because it was a new industry.

02:26But it wasn't that many.

02:27It wasn't in the top 20 advertisers.

02:29You know, it's starting to fall off.

02:31There's a broadcaster last week who was like, you know what?

02:36Our channels are saying the demand for this time is already waning.

02:41We don't need to go too crazy on this.

02:43So it's going to be interesting to see what happens tomorrow.

02:48One thing I took away from it, which was funny, it makes you think, because, yeah, of course

02:51we notice all the sports betting ads when we're watching games and whatever.

02:55But you know, maybe take away how many advertisements there are for pickup trucks and then a month

03:02later implement them and see if you've taken big notice of them and say, whoa, that's a

03:07lot of pickup ads and see where it goes from there.

03:09So again, this is going to be an interesting meeting tomorrow where the parliamentarians

03:14are going to go clause by clause to check in to see what happens.

03:18Again, Canada has been a very interesting place for the advertising of sports betting.

03:25This framework, they say they want to kind of compare it or make it similar to what they

03:29have in tobacco advertising restrictions and regulations, which are very, very tight and

03:35you don't see a ton of tobacco advertisements.

03:37So again, just a really interesting thing.

03:39We'll talk about this meeting or the clause by clause thing next week, I'm sure, when

03:42I'm on.

03:43Thanks for watching.

03:44Bye.

03:45Bye.

03:46Bye.

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