Too $hort's says he's got the win-win solution to get hip hop music poppin' again -- by having all the new rappers comb through his catalog and discover a classic sound of their own!!!
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00:00Would you say that the game has kind of changed for real or is it just a weird phase of hip-hop right now?
00:07I think that hip-hop is going to be forced very soon into self-reflection.
00:15And those are the gatekeepers who think that they know everything was good and was bad.
00:20And those are the new artists.
00:22And I just think that we're at a point now where we've beaten to death a few subjects.
00:29Okay.
00:30And you know what those subjects are.
00:31I know what those subjects are, yeah.
00:32Because our typical rap haters who are not fans think that rap music is only about these four subjects.
00:39But it's a lot of great rap out there.
00:41You've got to broaden your horizons and you've got to start tapping into some artists who are doing good music.
00:46Who are doing different music other than the same subject that we beat down to you a million times.
00:52Which has probably had a lot to do with misogyny and stuff like that.
00:55But I just think that we need to reflect a little bit more.
00:58We need to just tap into the subjects.
01:01If you go back to hip-hop early days, everybody was trying to be original and trying not to do what each other did.
01:07So there was a lot of diversity as far as subjects and different looks and what we do on stage.
01:13Everything was a one-off.
01:14You had to do it.
01:15And if somebody else did it, then you had to think of something else.
01:17And I think we just need to, if we don't get back to that, because universally hip-hop is so cool right now with everybody doing the same thing.
01:26Or ten artists could be identical.
01:27They could talk the same lingo, same dress code.
01:30And I just think you need to get back to originality, man.
01:33And our youngsters just need subject-wise and visually.
01:39What you do on stage, how you look, and what you make songs about should try to be different than what everybody else is doing.
01:46So yeah, hip-hop, if you don't do it, the numbers might keep dwindling.
01:51And I'm thinking, okay, streams are down, but the cash ain't down.
01:55Okay.
01:56Everybody's still out doing shows.
01:57We're getting money.
01:58We're living good.
01:59But I'm telling you right now, if you don't think about the future, if you don't plan to be an OG like Too Short, you're not going to be an OG like Too Short.
02:06You got to always think forward.
02:08So I'm doing it.
02:09You should do it.
02:10We all should do it.
02:11It's for the best.
02:12I know.
02:13Oh my gosh.
02:14I heard it.
02:15Somebody up around the street, y'all know, bitch.
02:17It's all good.
02:19If you're a young artist looking for a magic sample and you're like just digging through what we call digging through the crates, just searching through songs that you can sample, you should literally go through the entire Too Short catalog.
02:29I have left little treasure hunts of gems everywhere for you.
02:34Just little breaks and little funky music, little eight bars of this and that.
02:39I'm telling you.
02:41I once heard a story where a producer was given an assignment.
02:45Make a song for Shauna by using a Too Short sample.
02:50It was a little producer.
02:51He told me the story.
02:52He said, I didn't even really know a lot of Too Short music.
02:54And he started doing his research and he came up with a, I was getting some shit, getting some shit, getting, she's the kind of girl that make your toes pop.
03:04And I'm just telling you, you don't even got to be a Too Short fan.
03:06Just go look through the shit.
03:07It's like searching through like Parliament Funkadelic or James Brown catalog.
03:11Go through the Too Short catalog.
03:13There's a sample for everybody in there.
03:15Okay.
03:16So every artist should give it a try, especially the new ones, right?
03:18What did you think I was going to say?
03:19I know.
03:20I was curious if you were going to say a particular one, you know?
03:22No.
03:23The whole industry should sample my shit.
03:24Oh, okay.
03:25So you're like open to them sampling it.
03:28Everybody's sampling it.
03:29Yeah.
03:30I'm trying to get a rocking chair and go sit at the house and just count my money while y'all sample my songs and make them in hits again.
03:36I mean-
03:37I mean-