How POWDER Magazine was created by co-founder Jake Moe.
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00:00Hi, I'm Jake Bowe and I'm on Sun Valley's Bald Mountain, Baldy we call it, and this is a really special spot in the history of Powder Magazine.
00:09I was riding the single chair back in 1971. It was storming like crazy with heavy winds, sleet, no visibility, and a third tower from the top of the old Christmas lift.
00:23I blurted out, I'm going to start a magazine. I had no idea how to do a magazine, how to take photos, write stories, but I'd seen a copy of Surfer Magazine and I loved it.
00:35And I thought the sport of skiing really needed a magazine like Surfer. And so I started from that time, called my brother Dave, who was a teacher and was in charge of the high school annual.
00:47So he knew a lot about publishing and we put together Powder Magazine.
00:52But this spot right here was when I was hit by lightning and it was basically a jolt saying, hey, I'm going to start a magazine.
01:01And look what's happened. 52 years later, Powder is going strong. See you on the hill.