🌍 Um olhar que transformou o mundo. Neste domingo, o Programa Negócio Rural presta uma homenagem ao mestre da fotografia Sebastião Salgado — mineiro de coração gigante e lentes que revelam a alma da terra e de quem a cultiva. 📷✨ Imperdível! Domingo, 9h, na TV Tribuna/Band, antes da Fórmula 1. #NegócioRural #SebastiãoSalgado #FotografiaQueInspira #Homenagem #TVTribuna #BandES
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00:00The rural business is going to start.
00:03Offering, if you believe, is having someone to count on.
00:07Sebrae Holy Spirit.
00:09People transform business.
00:11Business transforms realities.
00:14And Orvel, your Renault dealership in Espírito Santo.
00:30Hi, guys, how are you?
00:39The Rural Business is in Minas Gerais.
00:42And today, a special program.
00:44A tribute to master Sebastião Salgado, who has just left us.
00:51The idea that we want to spread at Instituto Terra is that Instituto Terra is a pilot.
00:56It's a pilot project.
00:58We can create 10, 20, 100 thousand land institutes in Brazil.
01:04We have to protect the Amazon space.
01:07But we have to reforest.
01:09This will be a simple tribute.
01:12But a tribute from the heart.
01:14Rural Business is in the air.
01:16From the beginning of the earth to the end of the world.
01:20Agriculture is everywhere.
01:22We turn cow manure into profit.
01:25Agriculture is everywhere.
01:27The hunt is what wakes you up to work hard.
01:31Agriculture is everywhere.
01:33This is, without a doubt, the best photograph ever taken by Sebastião Salgado.
01:52But to understand this image, we need to go back in time.
01:55Sebastião Salgado is today one of the greatest documentary photographers in the world.
02:20Known for portraying human essence and climate change.
02:24Do not distort war history.
02:27You have the history of São Paulo.
02:29I'm on the sheet.
02:30He and his wife, Lélia Vanique, returned to Sebastião's homeland, Imoresa, in Minas Gerais,
02:39and decided to transform the old Bucão Farm family property, a place with exhausted soil,
02:45no shade, no water, no life, in an environmental restoration project.
02:51We had already received the land from my parents and we came for Christmas.
03:05And it was a time when my father built a road, up the hill,
03:11and the tractor came and left all that land at the bottom of the road.
03:15The night before there had been a huge rain and most of that land had gone away,
03:21came down the hill and killed the stream.
03:24The stream was completely silted up at once with the amount of soil that came down.
03:29And we saw that disaster.
03:31We were so sad to see that land completely degraded,
03:36to see that watercourse that was already small,
03:39because the forest had disappeared, the water had diminished,
03:41and he was completely killed by that brutal silting.
03:47And Lélia, who had an idea, said,
03:49Look, we're not going to do an agricultural project here, nothing at all,
03:52we are going to plant the forest that was here before.
03:57A seed was planted.
03:59The Terra Institute was born there.
04:02In that land so degraded that we believed nothing could grow,
04:06the trees, the local species, were born.
04:11But they were born, but in the way we planted,
04:14we lost most of them,
04:16because we didn't know how to plant properly.
04:19We made a very small grave,
04:22we plant on any day,
04:24at the right time, which is during the rainy season,
04:26but then we found out
04:28that for you to plant correctly,
04:30you had to dig a big hole.
04:32A pit that was at least 30 centimeters wide,
04:3730 of diamo, 30 by 30,
04:40and at least 30, 40 centimeters deep,
04:44for the moment you put the plant in the soil
04:47and plant exclusively with the rain,
04:50when it was raining,
04:52at that moment the land you brought,
04:54you brought that wet earth, that damp earth,
04:57and in that bigger hole that we covered
04:59with a little bit of bush grass,
05:01the humidity would be stored there
05:03at least for 10, 15 days.
05:06And if it didn't rain, the plant wouldn't die.
05:08And then, the next year,
05:10we have already had a huge leap.
05:13And then we discovered
05:14how to plant a forest.
05:23Traces of the old farm
05:25are still present here today.
05:28This one here, for example,
05:29it was the gate of the corral.
05:31And the floor, look how cool, guys,
05:34is original from that time.
05:39Much of the old cattle farm,
05:41which used to be the Terra Institute,
05:43has been preserved so that it remains here
05:45this memory,
05:46and also show that it is possible to do things differently,
05:49that the environment and rural production
05:51they don't have to be exclusive things.
05:54They can be complementary,
05:55they work even better
05:57when they are complementary.
05:57Over the past 25 years,
06:05the Institute grew
06:06and became a reference in the country
06:08in environmental education,
06:10conservation of the Atlantic Forest
06:11and sustainable rural development.
06:14The relationship between these three lines of action
06:18is fundamental.
06:19The truth is that it emerged little by little.
06:21First, there was Lélia and Sebastião's dream
06:24to replant this here.
06:25An almost romantic thing.
06:27Over time, they became ecologists,
06:29were realizing how difficult it was
06:32carry out this type of work
06:33and understood that it was necessary
06:36train more and more people for this.
06:38And then came the area of environmental education.
06:40With it, we started to train many technicians
06:42who even work with us
06:44or companies in the region that are also looking for
06:47mitigate environmental degradation here.
06:52The new generation learns here how to take care of the land.
06:56We work to raise awareness
07:01children, young people, teenagers, rural producers.
07:05For this, we have several different programs.
07:07Terrinhas, aimed at children.
07:10Nery, aimed at young people
07:12who have already completed technical education
07:14in environmental areas
07:15and are now looking for a specialization.
07:17Or even our most recent program,
07:19Terra Jovens, aimed at young adults
07:22who want to stimulate a little
07:24of your critical thinking,
07:25of a civic conscience
07:27and become agents of transformation
07:29of consciences here in the region.
07:35And it is from nature that the new beginning comes.
07:39It all starts with collecting seeds in the forest.
07:42Then, a thorough analysis
07:44in the seed laboratory.
07:47In ecosystem restoration,
07:50we do the replanting
07:51here within the areas that belong to the Institute
07:54with species that are native to the Atlantic Forest.
07:56We collect the seeds,
07:58we grow the seedlings in our nursery
08:00and we plant it here inside
08:01with the support of several partners.
08:03This is the Instituto Terra seedling nursery.
08:12It is, in fact, people,
08:14a large nursery of the Atlantic Forest.
08:17Each copy of this one
08:18is a promise for the future.
08:22Our nursery, we often say
08:24that he is the heart of the Terra Institute.
08:26It beats, it pulses
08:28and he gestates
08:29half a million seedlings per year.
08:31These seedlings, they are intended
08:34for planting here inside
08:35in ecosystem restoration work
08:38that we do,
08:39but also outwards,
08:41in rural properties
08:42with which we work.
08:43They are planted around springs,
08:46in APPs,
08:47on hilltops,
08:48in silvopastoral systems.
08:51They are really dumb
08:54that come from one place
08:55that we motivate with great affection,
08:58with much love,
08:59with a lot of technique and responsibility too,
09:01but that, in the end,
09:03is what makes it possible
09:04all this work
09:05be possible.
09:16To protect the Atlantic Forest,
09:18remaining in the region,
09:20the Terra Institute
09:21has a simple and efficient strategy,
09:23reforest.
09:24Today we have a program
09:29called the Terra Doce Program.
09:31In the Terra Doce Program,
09:32we work in partnership
09:34with rural producers,
09:35seeking to recover springs,
09:39the installation of biodigesters,
09:41which are equipment
09:42to treat domestic effluents,
09:44because, after all,
09:45we are bringing more water flow
09:47for that property,
09:48but what's the point of that?
09:50if this water arrives already dirty?
09:52We also do
09:54a series of technologies
09:56water and soil conservation,
09:58small dams, dry boxes,
10:00but the cherry on the cake
10:01of this work
10:02that we develop
10:03is the implementation
10:05of agroforestry systems.
10:07This is a new job
10:08for the Institute,
10:09I think it's a new job
10:10for a lot of people, in fact,
10:12but that we have had
10:13excellent results,
10:15has had an acceptance
10:16very big,
10:17and we always try to execute it
10:19in partnership with the rural producer.
10:21We are here
10:34in the Barreiro Code,
10:36in Taparuba,
10:37visiting the property
10:38from Mr. Sergio,
10:39who is a partner
10:40from the Terra Institute
10:41in the Program
10:42of Sustainable Rural Development,
10:44and we are
10:45in the middle of an agroforest.
10:48Mr. Sergio,
10:48what was this space here, huh?
10:50This space here was pasture,
10:52then I transformed
10:53in parking lot
10:54for a leisure area
10:55that I had,
10:56that worked.
10:57The leisure area closed,
10:59I planted a vegetable garden
11:00to deliver to Penai,
11:01only in Penai
11:02I had competition
11:03of vegetables
11:04and they have
11:04a shortage of pulp.
11:06Then I thought,
11:07I will plant
11:08an agroforest
11:09with fruits
11:10for me to make pulp
11:11to sell to Penai.
11:12Today you
11:12What fruit do you have here?
11:14I have mango,
11:15soursop,
11:16acerola,
11:17cajamanga,
11:19orange,
11:19lemon.
11:21And then there are those who don't
11:22gives pulp,
11:23which is pupunha,
11:23cocoa,
11:24which is another system
11:26for sale,
11:26and banana.
11:30Mr. Sergio,
11:31walking here
11:32by farming,
11:33we realize
11:33which is all irrigated,
11:35everything is nice.
11:36The importance
11:36that has water
11:37in this process,
11:39what it is?
11:40Despite the soil
11:41be covered,
11:42the sun does not shine directly,
11:44we have many days
11:45without rain,
11:46there it dries a lot,
11:48plants do not have
11:48that development
11:49that you want.
11:50Then you play
11:51a little water,
11:52a little irrigation,
11:53it doesn't have to be so intense
11:54that neither crops
11:55traditional,
11:57but it is important to have
11:58for us to see
11:59new leaves
12:00at all times,
12:01all times.
12:02You can look
12:03that's all
12:03of new leaf
12:04and it's been about 30 days
12:06that it doesn't rain.
12:07It's dry
12:08because I irrigate little.
12:09Because the idea
12:10just give a helping hand,
12:11because there is a lot
12:12ground cover,
12:13the cover itself
12:14of soil
12:14maintains moisture.
12:17But I don't stay
12:18without irrigating
12:19to have these blessings.
12:21Now,
12:21speak to those who have
12:22at home,
12:22Where does this water come from?
12:24This water
12:24is from a tributary
12:25of the Rio Doce.
12:26She is born here
12:28and from here
12:29she goes to Rio Doce.
12:31And what is the importance?
12:31that has the river
12:32for you?
12:33Oh my,
12:33total,
12:34because without water
12:35everyone dies,
12:37It's not just us.
12:38Everyone dies.
12:39Then,
12:40us
12:41be a contributor
12:43to put water
12:44in the Rio Doce,
12:45we are very happy.
12:46And this system
12:47hold the water
12:48here to go there,
12:49that he keeps
12:49the source
12:50lit,
12:51alive,
12:52working
12:53all the time,
12:54despite times
12:55big without rain,
12:57and keeps
12:58the water coming out
12:59here to go
13:00fill up there.
13:02For us
13:02it's a pride,
13:04what is the importance
13:08from the Terra Institute,
13:10of this work
13:11with you,
13:11farmers,
13:13to foster
13:14this idea
13:15of development
13:16sustainable rural?
13:17The Terra Institute
13:18has total importance,
13:19because I tried
13:20about two years
13:21looking for information
13:23on the internet
13:23and I couldn't.
13:25The Terra Institute
13:25found us
13:26that he was
13:27looking for springs
13:28to protect.
13:30And they protected
13:31the source
13:32in my father,
13:32which is little up
13:33here,
13:33and I went there
13:34chatting
13:35and I spoke about SAF,
13:36no, we have
13:36a line for SAF as well.
13:38They came
13:38and they brought me
13:39a master,
13:42who is the guy
13:42who understands
13:43of agroforestry,
13:44of SAF,
13:45and they brought me
13:47seedlings,
13:48that I would have difficulty
13:49because it is bought,
13:51and has the support
13:52of always visiting,
13:54always giving
13:55tips,
13:56and visiting,
13:58bringing technician
13:59to visit
13:59of improvements
14:00that can be done,
14:01to compose,
14:02giving follow-up,
14:03at work.
14:05They have
14:05an importance
14:06spectacular.
14:08How do you
14:09wait to see this area
14:10up ahead?
14:11Ah, bringing me
14:13a lot of profit,
14:14making more shade,
14:15that we are still
14:15in the sun,
14:16the plants are so beautiful,
14:17but they haven't arrived yet
14:18in size,
14:19more shade,
14:20and I only joy,
14:22raising my grandchildren,
14:23picking fruit here,
14:25only success,
14:26I only see success here.
14:27The green is back
14:32to the valley of the Rio Doce,
14:33the animals too,
14:34and so,
14:35the cycle of life
14:36is remade.
14:39Reforest
14:40it's not just
14:41plant trees,
14:42is to plant the future,
14:44is to plant hope.
14:47And did you know
14:48that this beautiful work
14:50developed by the Terra Institute
14:52It's even become a song
14:53in the voice of Gilberto Gil?
14:55keep standing
14:56what's left
14:58not enough
14:59that someone will come
15:01to tear down
15:02what's left
15:03the way is
15:05convince
15:06who devastates
15:08to respect
15:09the forest
15:11With its song,
15:15the preservation
15:15echoes through the valley,
15:17for Brazil,
15:18around the world.
15:23I thought
15:23very interesting,
15:25look,
15:26It was the wife
15:27from Julian,
15:28to Yves,
15:29who had the idea
15:30to build
15:31those
15:32vegetables,
15:34the trees
15:34being born
15:35of the head
15:36from Gil,
15:36of the head
15:37of the boys
15:38playing the instruments
15:39and to create
15:40that idea
15:41fabulous
15:42of the birds,
15:43of insects,
15:44of animals
15:45inside that forest
15:47created
15:48within an idea.
15:50The Gil
15:50is an artist,
15:53a creator,
15:53a great singer
15:55and composer,
15:56highly respected
15:57all over the world.
15:58Then,
15:58thanks to Gil,
16:00to the vehicle
16:01of diffusion
16:02cultural,
16:04calling
16:05Gilberto Gil,
16:07the Institute
16:07of Earth,
16:08and this idea
16:09to reforest
16:10is being transmitted
16:11on the entire planet.
16:13Because it doesn't work
16:14to produce
16:14without thinking
16:15in nature
16:16and without thinking
16:17in future generations
16:18also.
16:19The idea
16:23that we want
16:24spread
16:24at the Institute
16:24of Earth
16:25is that the Institute
16:26of Earth
16:26is a pilot,
16:27it's a project
16:28pilot.
16:29We can
16:30to create
16:3010,
16:3220,
16:32100 thousand
16:33Institute
16:33of Earth
16:34in Brazil.
16:35We need
16:36of an Institute
16:36of Earth
16:37almost in each
16:38Brazil Valley
16:39to do the job
16:40that we are
16:41doing,
16:42which is a job
16:42completely
16:43re-applicable,
16:44that we are
16:45fully
16:46willing
16:47to transfer
16:48our technology,
16:50because it exists
16:50a technology
16:51accumulated,
16:52so that others
16:53do.
16:54We have
16:54to protect
16:55the space
16:56Amazonian,
16:57but we have
16:57to reforest.
16:59We have
16:59to reconstitute
17:00a big one
17:01part
17:01than it was
17:03destroyed
17:03for us
17:04we can
17:05live
17:06in peace
17:07within
17:08of the spaces
17:10that we
17:10we delimit
17:11to live
17:11in Brazil.
17:17Sebastian Salgado,
17:22for me,
17:23for Bruno,
17:24a student
17:24of communication,
17:26always was
17:26an idol.
17:27And then
17:28of professional,
17:29I had the opportunity
17:30to interview you
17:31in one of the moments
17:33more difficult
17:34of our society,
17:35that was during
17:36the pandemic.
17:37For me,
17:38It was a great
17:38present.
17:39We talked
17:40via internet
17:41directly
17:42from France.
17:43He was
17:44in his house,
17:45in his apartment,
17:46and received me
17:47in a conversation
17:49online
17:49for this chat
17:50that you watched
17:51there a little piece.
17:53Then,
17:54for Bruno,
17:54I'm shivering,
17:56is a big
17:57loss,
17:58but yours
17:59teachings,
18:00good,
18:00everything he
18:01left us
18:02it is like
18:04a big one
18:04apprenticeship.
18:06Good,
18:06the rural business
18:07go for a quick
18:08interval,
18:09We'll be back soon
18:10with much more
18:11for you
18:11here on the screen
18:12from TV Tribuna Band.
18:16Tribuna Band TV
18:17Tribuna Band TV
18:20THE CITY IN BRAZIL
18:50Are we back to your rural business after this tribute to Sebastião Salgado?
19:03We continue in Minas to talk about a product that, guys, I love.
19:09Who has tried Canastra cheese?
19:12These hands carry generations of knowledge. Decades of tradition.
19:25My great-grandfather was a cheese maker. My grandparents made cheese. My mother, my father made cheese.
19:36I was very little, about five years old, he said, the cheesemaker is going to come, I'm going to take the cheese to the cheesemaker.
19:42So the person who buys and sells cheese is called a cheesemaker.
19:45Because he's the guy who goes to the bottom of the ridge to get a box of cheese from a producer who makes three pieces of cheese.
19:52Which is perhaps his only source of income.
19:55And he goes there, right? To buy and take the money for the sugar, as they say, right?
20:02Everyday money.
20:03And the Canastra region is just that, it's cheese.
20:06He spoke of the basket, it reminds him of cheese.
20:09Well, the history of Canastra cheese began more than 200 years ago, right?
20:13With the first settlers there in the Serra da Canastra region, right?
20:16And these colonizers, they took their animals, their livestock to that region.
20:23And 200 years ago we didn't have a freezer, right?
20:27A refrigerator to store the milk that was wasted from these animals, right?
20:31So the solution available at the time was to transform this milk into cheese.
20:37And that’s how the cheese produced in the Serra da Canastra region was born.
20:43Canastra cheese is not just a food.
20:46It is the soul of a region.
20:49Besides the unique flavor of Canastra cheese, right?
20:54So that's what really identifies the product.
20:56It has this traditional part, the know-how, right?
21:01That this comes from generations to generations.
21:04That's right, when people are tasting the cheese,
21:08travels he is here in the basket.
21:10So he has this feeling of the simple life of the canasta
21:14from a piece of cheese, you understand?
21:16It was cheese that gave life to our cities, right?
21:20To our people.
21:23So, for us, today we have several other products, right?
21:26Which comes to supplement income, which also comes to bring development.
21:30But cheese, it’s our passion, it’s our soul, right?
21:33To the palate, our cheese is a very mild cheese, right?
21:36A very... low-salt cheese.
21:39So it's a very versatile cheese, you can use it from breakfast
21:44to a more elaborate dish.
21:47So it's a very versatile cheese, right?
21:49Everyone's palate gets along really well with it, right?
21:53So it's a very pleasant cheese and we have these characteristics in its production there.
21:58The secret of canastra goes beyond the ingredients.
22:03Canastra has a very strong aspect abroad, which is what they call terroir today, right?
22:09The terroir of Canastra is expressive in the region's products, especially in cheese, right?
22:15Because you can't make a canastra, a canastra cheese outside of a canastra.
22:21What will differentiate?
22:21The quality of the water, the types of minerals in the soil, the type of pasture, the livestock that developed in the region.
22:30All of this is reflected in the final product, which is cheese, right?
22:33So that quality, that acidity, that spiciness, all of that is a small factor.
22:40that constitute the terroir that goes from identity to the product.
22:45I think that Canastra cheese, for the whole process, right?
22:48That we, all the journey that was made, right?
22:51From history to the present day, right?
22:53Going through the qualification of producers, right?
22:56Improvement in the production system and then winning several awards, right?
23:01Even international awards, it gives a lot of visibility to Minas cheeses, right?
23:06Cheeses are from Brazil and we need to preserve the origin of all products.
23:12Unfortunately, Canastra cheese suffers from a lot of counterfeiting, which is why we use it
23:16today some resources, right?
23:18Like the casein label, which is our GI seal, for example.
23:22And that brings, right, an incentive for other regions to do the same, right?
23:28So the Cerro cheese people, right?
23:30Do the same thing.
23:31The Mantiqueira cheese people, from Alagoa, right?
23:35The coffee shop staff too, working on their origins.
23:38This makes cheese a unique product.
23:46Cheese production is an art from Minas Gerais.
23:50Currently, there are 30 thousand artisanal cheese producers here in Minas Gerais.
23:55And to get an idea of the importance of this product,
23:58Today, artisanal Minas Gerais cheese is considered a cultural and intangible heritage of the country.
24:04Cheese brought sustainability to the region, right?
24:09For the Canastra region.
24:10And then I talk about sustainability in the three main axes, right?
24:14Social, economic and environmental.
24:17So today, by producing with quality, we can preserve the environment better,
24:22the environment will reflect on the quality of our cheese.
24:25So we have a stable environment, right?
24:28A stable fauna and flora in the Canastra region
24:30It is extremely important for us to have quality cheese.
24:33Today we are proud to say that we are from the Canastra region,
24:37who is involved with the work of cheese producers, right?
24:41Children grow up saying that their parents are producers, right?
24:44So this brings new life to our region.
24:47Cheese is a symbol of Brazil, which reinvents itself, but never loses its roots.
24:53My cheese that I produce, that I make on my property,
24:57It is a cheese that is already well known for its...
25:00It's a pride that I have, that I have, I repeat,
25:04which has the GP mark on it,
25:06because my name is Geraldo and my father is Pio.
25:09And since we were together until his death,
25:14I am known in Geraldo Pizinho, in the region.
25:17It's in GP, and my cheese,
25:20I will carry this mark of my father forever.
25:22As long as I make cheese, it will be GP cheese.
25:24Cheese has history, it takes the history from the farm to the city and brings it from the city to the farm.
25:32He is a real story conveyor.
25:34Canastra is more than a product, it is a legacy,
25:37a link between the past and the present.
25:41People are looking for quality products,
25:43looking for, in addition to not just a product, looking for a product with a soul, right?
25:48It has a story, which has a whole context behind the product.
25:52This really adds value to the region and the cheese itself, right?
25:55The taste is good, it's a good cheese, it smells different,
26:01it's the way of doing it, it's the drop.
26:03But the story, the whole context, is reflected in the final product, right?
26:09In addition to the thermoar, Canastra, its history, right?
26:13A tradition that is 250 years old,
26:16is expressed today in a piece of cheese, right?
26:19People can take it all over Brazil.
26:23My father used to say that, it's a piece of my story.
26:26that I can carry around the world, right?
26:28A delight, isn't it?
26:41For those who have never tried Canastra cheese,
26:44I recommend it and I highly, highly recommend it.
26:47And you, do you make any product that you want to show on TV?
26:52or on social media?
26:53Do you want the rural business to come to your property?
26:57So, send us a message.
26:59We are there on Instagram and TikTok,
27:02on my personal profile,
27:04at BP Faustino,
27:05or on our program's official channel,
27:08at Rural Business Program.
27:10You won't regret it
27:11and I will be delighted
27:13to get to know your product,
27:16its property and its production.
27:19This week's program ends here.
27:21We'll be back next week
27:22with much more agribusiness content,
27:25of cooperativism,
27:27agritourism and rural tourism.
27:30Because you know,
27:31the rural business is from Espírito Santo,
27:33is from Brazil,
27:34is of the world.
27:35We meet then,
27:37next week,
27:38here on the Tribuna Band TV screen, huh?
27:40A big hug for you
27:42and see you then!
27:42You watched Negócio Rural.
27:55Offering, if you believe,
27:57is having someone to count on.
27:59Sebrae Holy Spirit,
28:00people transform business,
28:02business transforms realities.
28:05And Orwell,
28:07your Renault dealership in Espírito Santo.